Amagi Expands into Mexico
Amagi, a global leader in cloud-based SaaS for broadcast and connected TV, is taking its first formal step into Mexico. It’s a practical move in a market that’s growing fast, and it signals the company’s steady push across Latin America—where the media business is changing quickly and opening real opportunities.
New Leadership for a New Market
To anchor its efforts in the country, Amagi has named Miriam Rios as Director of Account Management. She brings deep experience in Advertising Sales and Commercial Intelligence, built through years working with ad tech, Pay TV, and media agencies. Her remit is clear: help Amagi deepen roots in Mexico, build strong partnerships, and turn that groundwork into durable business growth.
Why Mexico—and Why Now
Mexico’s media sector is shifting toward digital at pace, creating room for smarter, more flexible tools. Amagi plans to meet that need with its cloud platform and industry expertise, giving broadcasters and content owners a practical edge—faster launches, better distribution, and more effective monetization—while keeping the viewer experience front and center.
On-the-Ground Vision
Ronaldo Dias, Sales Director for Hispanic Americas at Amagi, calls Mexico a dynamic, thriving market with a strong media ecosystem. He’s confident the company’s solutions can help partners open new revenue streams and reach more audiences. With Miriam leading the charge locally, Amagi expects to establish a solid, lasting presence in the country.
Amagi’s Track Record Across Latin America
Amagi isn’t starting from scratch in the region. The company has already made meaningful progress across Latin America—especially in Brazil—through products such as Amagi CLOUDPORT, DYNAMIC, and THUNDERSTORM. These offerings have helped broadcasters and media companies improve how they deliver content and how they monetize it, with visible benefits for viewers.
What Amagi Delivers—and to Whom
Amagi provides end-to-end solutions for channel creation, distribution, and monetization. That breadth has attracted a diverse roster of clients, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO. These partnerships show Amagi’s ability to support different business models and content strategies at scale, in multiple markets.
About Miriam Rios
With more than 15 years in advertising, media, and entertainment, Miriam is known for data-driven strategy and a clear focus on sales outcomes. At Amagi, she’ll connect creators, content platforms, and brands in Mexico—aligning needs on all sides to boost monetization while keeping customer satisfaction high. It’s a practical approach: match the right content to the right audience, then measure what works.
Background and Credentials
Before joining Amagi, Miriam held key roles at EXTE, A+E Networks Latin America, Havas Media, and Dentsu. In each post, she pushed forward data-centric marketing and sales programs that consistently drove ROI. She has a track record of spotting emerging trends early and turning them into products and campaigns that people can actually use—and enjoy.
About Amagi
Amagi is a next-generation media technology company specializing in cloud broadcasting and targeted advertising for broadcast and streaming platforms. The company helps content owners launch, distribute, and monetize live channels, supporting over 800 content brands and operating more than 5000 channel deliveries worldwide. With teams across key global hubs, Amagi stays close to partners while continuing to reshape how television is built and sustained—quietly, and at scale.
Amagi Contact Information
Aashish Washikar
Director - Corporate Communications
Email: [email protected]
www.amagi.com
Frequently Asked Questions
1. What’s changing for Amagi in Mexico?
Amagi is formally entering the Mexican market, bringing its cloud-based broadcast and connected TV solutions to local broadcasters, content owners, and brands.
2. Who is leading Amagi’s efforts in the country?
Miriam Rios has been appointed Director of Account Management in Mexico, tasked with building partnerships and driving measurable growth.
3. How will Mexican partners benefit from Amagi’s platform?
Partners can use Amagi’s cloud tools to launch channels faster, distribute content more efficiently, and improve monetization, all while sharpening the viewer experience.
4. What experience does Amagi have in Latin America?
Amagi has already made significant inroads in the region—especially in Brazil—through products like CLOUDPORT, DYNAMIC, and THUNDERSTORM, which have improved delivery and monetization for leading media companies.
5. Where can I learn more or get in touch?
For inquiries, reach out to the contact listed above via email or visit the company website for additional information about products and services.
