Altor Partners with CCM Hockey
Altor Fund VI has made a significant move by signing a deal to acquire a majority stake in the well-respected hockey brand, CCM Hockey. This strategic partnership involves not only an acquisition but also a commitment from CCM's management to reinvest in the company. Altor is poised to support CCM's existing team to explore new growth avenues across various segments and markets.
CCM Hockey's Heritage
Founded in 1899, CCM Hockey has proudly equipped some of the world’s best hockey players for over a hundred years. Today, it stands as a leading designer and manufacturer of high-performance hockey gear, accessories, figure skates, and apparel. The brand enjoys recognition in over 40 countries and counts superstars like Auston Matthews, Sidney Crosby, Connor McDavid, Thatcher Demko, and Sarah Nurse among its endorsers. In the Nordic region, CCM has a legacy of nurturing local champions such as Jofa and Koho.
Commitment to Quality and Innovation
CCM has built its reputation on delivering durable and innovative products that meet the performance needs of players at all levels. A shared vision between Altor and CCM’s management aims to continue this legacy. Altor brings with it a wealth of experience in fostering growth for world-class consumer brands, evident in its successful partnerships with brands in fashion, winter sports, and technology.
Insights From Executives
Discussing the collaboration, Andreas Källström Säfweräng, Partner, and Head of the Consumer Sector at Altor, remarked on the iconic status and impressive history of CCM. He expressed excitement about partnering with CCM's management to elevate the brand further, ensuring quality representation for players and goalies alike in their beloved sport.
Looking Toward the Future
Marrouane Nabih, CEO of CCM Hockey, reflected on the company's rich history as it approaches its 125th anniversary. He emphasized the significance of this partnership with Altor, highlighting how it provides CCM with the expertise needed to explore new growth potentials. With a strong team and a committed customer base, he feels confident about navigating this new chapter.
Transaction Overview
The transaction between Altor and CCM Hockey is expected to finalize by the end of the year and remains subject to standard closing conditions, including the receipt of necessary regulatory approvals. This collaboration marks a new era for CCM as it looks to enhance its presence in the sports industry.
Frequently Asked Questions
What is the purpose of Altor's acquisition of CCM Hockey?
Altor aims to support CCM in accelerating growth and exploring new opportunities in the sports market.
When was CCM Hockey founded?
CCM Hockey was established in 1899 and has over a century of heritage in the hockey industry.
Who are some of the notable players associated with CCM?
CCM is endorsed by top players like Auston Matthews, Sidney Crosby, Connor McDavid, and Sarah Nurse.
What benefits will this partnership bring to CCM?
The partnership will provide CCM with Altor's experience in scaling world-class brands, thus fueling new innovations and market expansion.
When is the finalization of the Altor and CCM transaction expected?
The deal is anticipated to close by the end of 2024, pending regulatory approvals.
