Alto Adige Wine Summit 2025 Concludes Successfully
This year's expanded Alto Adige Wine Summit welcomed six leading U.S. media representatives among 82 participants from thirteen countries, offering exclusive behind-the-scenes experiences, in-depth tastings, and opportunities to engage directly with local winegrowers and producers.
Highlights of the Summit
The Consorzio Alto Adige Wines successfully concluded the Alto Adige Wine Summit 2025, the region's premier media event. The summit marked the first time the event was extended by two days, allowing for a more comprehensive program tailored for various audiences. Opening sessions provided international wine journalists and opinion leaders an in-depth overview of Alto Adige and its distinctive wines. The newly added segments targeted sommeliers, specialist wine merchants, and representatives from the hospitality sector.
International Media Representation
Organized every two years, the Wine Summit serves as an invaluable platform to showcase the region's wine industry and culture to international trade media and opinion leaders from crucial export markets, including Europe, North America, and Asia. This year's event was the largest held to date, providing attendees with unparalleled insights into the Alto Adige wine world.
From September 4 to 8, eighty-two media representatives explored various growing areas in Alto Adige, each with unique characteristics. Participants exchanged ideas with local winegrowers and experienced the scope of local wine production firsthand. A highlight was a grand tasting at NOI Techpark in Bolzano, showcasing 365 wines from nearly 100 producers — an exceptional opportunity to experience the diversity of Alto Adige's offerings in one venue.
Growing U.S. Market Interest
This year's delegation included six prominent U.S. media representatives, which reflects the increasing popularity of Alto Adige wines in the American market, recognized as one of the region's most dynamic export destinations. Their involvement underscored the international appeal and the strengthening of ties with the U.S. wine market.
"Organizing the Wine Summit is an enormous effort for us," said Andreas Kofler, President of the consortium. "We find great satisfaction in the smooth execution of the event this year, and we are particularly pleased with the positive feedback from attendees."
Philosophy Behind the Summit
The purpose of the summit is to create enduring impressions, providing an experience that transcends the busy pace of modern life. Eduard Bernhart, Director of the Consorzio Alto Adige Wines, expressed this sentiment during the summit's opening event: "Wine swims against the tide of the times. It is a product that resists not only the dictates of fashion but also the forces of digitalization and mechanization. In this fast-paced world, we risk missing out on life if everything speeds up. Let wine be our lesson: it doesn’t merely need time; it makes use of it.
About The Consorzio Alto Adige Wines
The Consorzio Alto Adige Wines was established in 2007 with the mission to promote and enhance the reputation of Alto Adige wines. Despite being one of Italy's smallest wine-producing regions, Alto Adige is remarkably diverse. Twenty grape varieties flourish in vineyards stretching from Mediterranean-influenced valleys to Alpine hillsides, cared for by individual growers, small family wineries, and cooperatives.
For Media Inquiries
For more information or media inquiries, please reach out via the following contact methods. T +39 0471 978 528 / 339 1895544.
Frequently Asked Questions
What is the Alto Adige Wine Summit?
The Alto Adige Wine Summit is a biennial event that showcases the region's wine industry to international media and trade professionals.
Why was the Summit extended this year?
This year, the summit was extended to offer a broader program that catered to various stakeholders in the wine industry.
What makes Alto Adige wines unique?
Alto Adige wines are distinguished by the region's diverse growing conditions and the cultivation of unique grape varieties.
How many countries were represented at the Summit?
Participants came from thirteen countries, demonstrating the international interest in Alto Adige wines.
Who organized the event?
The event was organized by the Consorzio Alto Adige Wines, a consortium dedicated to promoting the region's wines.
