Aller Media Leverages Agillic Across the Nordic Regions

By Riley Hayes Updated Mar 24, 2025 Category News Read 4 min

Aller Media Leverages Agillic Across the Nordic Regions

Aller Media, a prominent player in the Nordic magazine and weekly publication market, is excited to announce the rollout of Agillic across Finland, Norway, and Sweden, aiming to replicate the success achieved in Denmark. This initiative marks a significant step in expanding their digital transformation efforts to adapt to the evolving media landscape.

Founded back in 1873, Aller Media has established itself as the leader in Nordic media, delivering captivating stories and engaging experiences across various platforms, publications, and events. As media consumption trends increasingly shift towards digital, the company is committed to navigating this transformation efficiently and profitably, ensuring they remain at the forefront of the industry.

Having been a long-term client of Agillic, Aller Media Denmark has witnessed remarkable business outcomes through the automation of customer engagement. This approach has led to increased advertising revenue, a reduction in customer churn, and enhanced subscription retention. Fueled by these positive results, Aller Media now aims to replicate this experience across the Nordic countries.

Strengthening Nordic Collaboration

Bente Klemetsdal, Group EVP and Chief Commercial Officer at Aller Media, emphasizes the importance of this strategic move. She explains, “At Aller Media, we are moving towards an even closer Nordic consolidation, where we want to make it easier for our employees to collaborate. With a shared tool for customer communication, we can strengthen cross-country cooperation and ensure that we leverage our collective knowledge and resources optimally. The experience from Denmark has demonstrated how technology can free up time for original content and unique customer experiences – a commercial foundation that we are now expanding across the Nordics to create even greater impact.”

Agillic's Role in Aller Media's Expansion

Christian Samsø, CEO of Agillic, highlights their historical strength within the Media & Entertainment sector. He states, “We are excited to see Aller Media Denmark set the bar internally and how their experience can apply across markets and operations. This expansion underlines our value for and strategic focus on the Nordics, adding to a growing list of multinational clients benefitting from our platform’s scalability and advanced use cases.”

The Future of Digital Media

Aller Media’s commitment to digital innovation not only represents an evolution within the company but also contributes to a broader industry shift. With technology continuously enhancing the ways companies interact with their audiences, Aller Media is paving the way for a more efficient and engaging media ecosystem. By choosing to implement Agillic, the company aims to create personalized communication strategies that resonate with audiences across various platforms.

Agillic A/S Overview

Agillic A/S (Nasdaq First North Growth Market Copenhagen: AGILC) is a Danish software firm that empowers brands to harness data-driven insights and content. Their platform enables the creation, automation, and distribution of personalized communication to vast audiences. Based in Copenhagen, Agillic continues to innovate in the field of customer engagement and communication.

Contact Information

For further information regarding this exciting development, please reach out to:
Christian Samsø, CEO
+45 24 88 24 24
Email: christian.samsoe@agillic.com

Frequently Asked Questions

What is the purpose of Aller Media's rollout of Agillic?

Aller Media aims to replicate the success seen in Denmark by implementing Agillic across Finland, Norway, and Sweden, enhancing customer engagement.

What benefits has Aller Media experienced with Agillic in Denmark?

The company has increased advertising revenue, reduced customer churn, and improved subscription retention through effective automation of customer engagement.

How does Aller Media plan to strengthen collaboration in the Nordics?

By using a shared tool for customer communication, Aller Media intends to enhance collaboration and knowledge sharing among its Nordic employees.

What solutions does Agillic offer?

Agillic provides a platform for brands to leverage data-driven insights to create personalized communication, enhancing customer engagement on a large scale.