AKC Celebrates Major Awards for Dog Advocacy Campaign
The American Kennel Club (AKC) has achieved significant acclaim with its latest brand campaign, "Everything We Do, We Do for Dogs." The campaign has garnered a total of 14 prestigious awards, showcasing its impact and creativity. Notably, it has won 6 Telly Awards alongside 8 Communicator Awards, all recognizing the exceptional execution and mission emphasized throughout the campaign.
Acknowledgment of Excellence
The campaign's awards include accolades such as:
Telly Awards Highlights
- Gold – Promotional Video, Editing, Videography/Cinematography, Script Writing
- Silver – Non-Profit
- Bronze – Voiceover
Communicator Awards Achievements
- Excellence – Videography & Cinematography (Craft), Video/Moving Image (Features), Visual Appeal (Features)
- Distinction – Voiceover & Narration (Craft), Editing (Craft), Script Writing (Craft), Non-Profit Commercials, General Non-Profit
The Heart of the Campaign
This campaign, produced in partnership with the esteemed Leap Group, is more than just an advertisement—it showcases AKC’s unwavering commitment to dog health and happiness. The initiative focuses on responsible ownership, support for canine health, and engagement through various community programs. The essence of "Everything We Do, We Do for Dogs" encapsulates AKC’s dedication to safeguarding the welfare of dogs everywhere.
Gina M. DiNardo, the President and CEO of AKC, expressed her pride in the campaign, stating, "These awards are a powerful recognition of both the creative vision behind the campaign and the meaningful work we do every day to protect and celebrate dogs.” Her remarks reflect the passion driving the AKC's efforts within the pet industry.
Continued Momentum and Engagement
Since its launch, the campaign continues to thrive across digital, social, and broadcast platforms, connecting with dog enthusiasts nationwide. It not only reinforces AKC’s role in the community but also aims to engage current and future generations of dog owners.
The audience can enjoy the award-winning content created by AKC by visiting their online platforms and engaging with their social media channels. The impactful storytelling exemplified in the campaign has resonated well with dog lovers, fostering a greater appreciation for the role of dogs in our lives.
About American Kennel Club
Established in 1884, the American Kennel Club is a non-profit organization dedicated to the maintenance of the world’s largest registry of purebred dogs. Its primary mission is to promote the sport of purebred dogs while ensuring the integrity of the registry reflects responsible breeding practices. Together with over 5,000 clubs and organizations, the AKC actively advocates for purebred dogs as cherished companions, emphasizing the importance of responsible ownership and improving canine health.
Additionally, more than 26,000 competitions for AKC-registered dogs occur annually, spanning various categories, including conformation and agility. This extensive network enriches the lives of dog owners and ensures that the spirit of canine companionship is celebrated widely.
AKC further contributes to the welfare of dogs through affiliated organizations such as the AKC Humane Fund and the AKC Canine Health Foundation, continually reinforcing its commitment to dog welfare and education in the pet community.
Frequently Asked Questions
What awards did AKC's campaign win?
The campaign won 14 awards, including 6 Telly Awards and 8 Communicator Awards.
What is the main message of the AKC campaign?
The campaign emphasizes the AKC's commitment to the health, happiness, and well-being of dogs.
Who is the President of AKC?
Gina M. DiNardo is the President and CEO of the American Kennel Club.
When did the AKC campaign launch?
The campaign launched in 2025 and has since gained momentum across various platforms.
How does AKC support dog welfare?
AKC promotes responsible dog ownership, canine health initiatives, and community engagement programs.
