Airship Unveils Inspiring Finalists for 2024 Altitude Awards
Mobile-first customer experience company Airship has recently announced the exciting finalists for its highly anticipated 2024 Altitude Awards. These awards celebrate brands that have successfully crafted memorable digital experiences for their customers, leading to outstanding mobile-first value creation.
The Altitude Awards spotlight remarkable achievements in customer experience, divided across four key categories: acquisition, activation, value impact, and unified experience. Each category showcases how brands have excelled in delivering seamless and engaging experiences that resonate with today's tech-savvy consumer.
Recognizing Achievements in Customer Engagement
Over the past 15 years, Airship has empowered brands with innovative solutions addressing the dynamic demands of the mobile-driven market. According to Brett Caine, CEO of Airship, consumer expectations have reached unprecedented levels, and the finalists of this year’s awards have effectively raised the bar, providing experiences that connect and engage customers across multiple digital channels.
Acquisition Category
The acquisition category focuses on brands with standout strategies for driving app downloads and website visits. This year’s finalists include:
- bol with their initiative “Price Alert Push as Acquisition Strategy”
- Leroy Merlin for their innovative approach titled “Conquest of New App Users”
- RHB Banking Group for the “Automated Acquisition for RHB Current and Savings Account” campaign
Activation Category
In the activation category, the finalists demonstrated exceptional skill in onboarding new users and enhancing customer engagement. Notable mentions include:
- Air France-KLM with their fun “Mobile App Opt-in Game for the 2024 Olympic Games”
- Libon recognized for “The Retrospective” initiative
- Sally Beauty Holdings with the campaign “Sally Beauty and CosmoProf Engagement and Opt-in Growth”
Value Impact Category
Brands showcasing significant revenue impact through valuable customer experiences were highlighted in the value impact category. Finalists include:
- CIMB Group for “Empowering Simplicity with CIMB Clicks”
- Boots who celebrated 25 years of their Meal Deal with a gamified experience
- Alaska Airlines for “Unlocking Guest Value and Revenue in the Mobile App”
Unified Experience Category
The unified experience category recognized brands that excel in delivering cohesive, contextually connected customer interactions. Finalists include:
- Access Bank with “Connect and Convert: Targeted Push Communication”
- Asda’s “Multichannel Rewards Round-Up”
- Synchrony Financial for “CareCredit Year in Review”
Judging and Recognition
The esteemed panel of judges for the 2024 Altitude Awards includes industry experts evaluating entries based on overall performance, amplification, innovation, and degree of difficulty. This year’s panel comprises professionals such as Pietro Lambert, VP of Product Management at OneFootball, and Lauren Hensley, Director of Mobile App Marketing at VML.
The winners of the Altitude Awards will be revealed during a special ceremony at Airship’s Mobile Leaders Forum Berlin. This event will gather leaders from the mobile experience sector to engage in discussions focused on industry challenges, trends, and future opportunities.
If you’re interested in participating in the event, make sure to RSVP to be a part of the discussions that shape the future of mobile experiences.
About Airship
Airship has committed itself to helping brands master mobile-first customer experiences to foster enduring relationships and accelerate business growth. Since its inception, Airship has equipped leading brands worldwide with groundbreaking support for push notifications and in-app messaging, setting an industry standard.
With the comprehensive Airship Experience Platform, brands can unify their experiences across various channels, including apps, websites, and other digital avenues like email and SMS. The no-code Experience Editor and AI-driven tools allow marketers and product managers to enhance customer journeys efficiently, maximizing value throughout the customer lifecycle.
In today's fast-paced digital landscape, brands leveraging the Airship Experience Platform can optimize every aspect of the customer journey—from discovery through to fostering loyalty—creating rewarding experiences for both customers and businesses alike.
Frequently Asked Questions
What are the Altitude Awards?
The Altitude Awards are an initiative by Airship that recognizes outstanding digital experiences created by brands to engage customers effectively.
How are the finalists selected?
Finalists are selected based on their innovative strategies and performance in key categories including acquisition, activation, value impact, and unified experience.
When will the winners be announced?
The winners will be disclosed during the Mobile Leaders Forum Berlin event, within a ceremony dedicated to honoring the best in mobile customer experiences.
What categories are included in the Altitude Awards?
The awards cover four categories: acquisition, activation, value impact, and unified experience, celebrating a range of contributions to customer engagement.
What does Airship do?
Airship helps brands enhance their mobile-first customer experiences, providing tools that enable meaningful engagement and business growth.
