Edge of Innovation: AI in Customer Experience
Forget sitting on the sidelines at Vegas this year, TELUS Digital is rolling out the red carpet for AI-driven customer solutions. They're not just casually dropping by Customer Contact Week (CCW) 2026—they're gearing up to rewrite the book on customer experience. If you've got any stake in the future of customer interactions, you might want to tune in.
What's On the Table?
TELUS Digital is all set to showcase cutting-edge AI at their booth, focused on revolutionizing how enterprises tackle customer experience (CX). This isn't just another rollout—it's a look at a living, breathing playbook leveraging AI technologies through their Fuel iX™ platform. They're peeling back the curtain on a truly transformative approach, promising everything from shortened ramp times to real-time agent assistance.
TELUS Digital's Abby Spahich points out that enterprises already see revenue growth from CX collaborations. So, why are outbound sales functions still mostly in-house?
Now that's teasing a big chance for businesses ready to think differently.
Smart Solutions at CCW Las Vegas
At Caesars Forum, these folks are laying down their cards with the Fuel iX Agent Trainer and Agent Assist—real tools for real results. These aren't just tech demos; they're practical solutions designed to enhance your sales and support efforts:
- Fuel iX Agent Trainer: Holds the promise of lost time being reclaimed. By bringing in AI into training processes, they're cutting the fat and getting agents battle-ready faster without dropping quality standards.
- Fuel iX Agent Assist: Ever struggled to find the right data at the right time? Not anymore. TELUS Digital aims to streamline operations with AI-driven, next-best-action cues for agents to reduce handle times, nail down resolutions in one stroke, and keep customers happier than a jackpot winner.
These aren't pipe dreams. They are practical, deployed solutions already making waves in industries like gaming, travel, and telecoms.
Pushing the Outsourcing Envelope
Enterprises keen on exploiting CX partnerships have got much to chew over. TELUS Digital’s strategic session, paired with Custom Ink, promises to expose raw truths. Treat it as a playbook of honest evaluations:
- How cultural fit trumps mere capabilities.
- The profit of TNPS-driven feedback mapping directly to training.
- Pilot structures that demystify risk and accelerate successful onboarding.
This isn't about flashing stats to fill a quota. It's about reshaping mindsets—both vendor and stakeholder alike—and fostering a partnership that's less outsourcing, more evolution.
Leverage Beyond the Booth
Besides rubbing elbows with TELUS Digital’s experts at booth 1108, why not get hands-on with a field trip? Witness AI/automation in action at their nearby contact center in Las Vegas. Attendees will not just catch theory but also explore real-world applications, bridging gaps between innovative vision and tangible outcomes.
The CX Legacy Continues
By taking initiatives like the Humanity-in-the-Loop approach, TELUS affirms they're not just drowning in tech hype. The aim is a customer-centric model that respects and elevates the end-user journey, implicitly calling on enterprises to do the same.
If you miss this chance to dissect upcoming trends in CX at CCW, you're turning your back on a wealth of insights. For investors, this means smart CX strategies backed by profound tech solutions that support agile environments. It's about feeling the pulse of where customer experience will thrive next and betting on those at the helm of tech integration.
