Aflac and SCAD Join Forces to Promote Equity in New Ad
Innovative Partnership Showcases Talent and Commitment to Sports Equality
Aflac has embarked on an exciting journey with the Savannah College of Art and Design (SCAD) through an innovative internship program known as Dagger X Aflac. This collaboration, teamed up with the creative agency Dagger, has led to the production of an engaging national television commercial titled Duck Dunk. The ad has garnered attention not only for its interesting concept but also for the roster of celebrated athletes participating in it.
Highlighting Notable Athletes
Among the stars featured in the Duck Dunk commercial are renowned figures such as Dawn Staley, the head coach of the South Carolina Gamecocks women's basketball team, and Andraya Carter, an insightful analyst for ESPN and SEC Network. Allisha Gray, a standout player for the Atlanta Dream and a two-time WNBA All-Star, also plays a significant role. Gray made headlines as the first player to simultaneously win both the WNBA Kia Skills Challenge and the Starry 3-Point Contest during the WNBA All-Star Weekend.
Creative Talent Behind the Project
The SCAD interns took the helm in conceptualizing the commercial and collaborated closely with Aflac's Chief Marketing Officer, Garth Knutson. Under his guidance, they ingeniously incorporated an Easter egg into the advertisement—Allisha's All-Star Weekend prize money check presented by Aflac. This check, amounting to an impressive $110,000, represents over 50% of her annual salary, shining a light on Aflac's dedication to promoting equality in sports.
Aflac’s Commitment to Sports Equality
The commercial subtly reflects on the historical disparities in prize money awarded in sports. Female players in the WNBA have received significantly less prize money compared to their NBA counterparts. Aflac's initiative to commit $55,000 to WNBA competition winners seeks to equalize recognition and rewards in sports, thereby underscoring their commitment to fairness and equality.
Internship Opportunities and Future Plans
With the motto of fostering fresh ideas and nurturing talent, Aflac and Dagger plan to expand this initiative after the productive summer internship program in 2024. They are excited to welcome four new interns this upcoming summer, seeking individuals skilled in areas like Art Direction, Copywriting, Design, and Content Creation. This program offers a unique immersive experience that allows interns not only to learn but also to see their ideas come to life as real-world projects.
Recruitment Events and Future Prospects
On January 21, Aflac and Dagger will host a recruitment event at SCAD Atlanta, where they will provide students with insights into the 2025 Dagger X Aflac internship program. Ambitious students are encouraged to submit their applications by January 26 and be part of this dynamic opportunity to grow within a competitive and creative environment.
About Aflac Incorporated:
Aflac Incorporated (NYSE: AFL), a prominent Fortune 500 company, has provided financial protection to millions for nearly seven decades. Its subsidiaries across the U.S. and Japan showcase Aflac as the top provider of supplemental health insurance in the U.S. and a leader in cancer and medical insurance policies in Japan. Aflac prides itself on being a reliable partner for policyholders during tough times, recognized for its ethical business practices and remarkable corporate responsibility commitments.
About Dagger:
Dagger is a creatively driven, independent agency recognized for its innovative strategies in brand building. Situated in Atlanta, Georgia, Dagger thrives in today’s fast-paced digital environment, aiming to produce culturally relevant content that captures audience attention and drives brand success. Their expertise spans various sectors, showcasing their ability to adapt and excel with a diverse client portfolio.
Media Contact:
Jessica Carruth
Frequently Asked Questions
What is the purpose of the Dagger X Aflac internship program?
The Dagger X Aflac internship program aims to foster creative talent by allowing interns to work on real-world projects and contribute to advertising campaigns.
Who are the notable athletes involved in the Duck Dunk commercial?
The commercial features celebrated athletes like Dawn Staley, Andraya Carter, and Allisha Gray, promoting equity in sports.
How does Aflac support equity in sports?
Aflac supports equity in sports by committing to offer equal prize money to WNBA winners, highlighting historical disparities in earnings.
Where can students apply for the internship program?
Students can apply for the internship program through the official SCAD portal until January 26, 2025.
What benefits do interns receive from the program?
Interns gain hands-on experience, collaborate with professionals, and have the opportunity to contribute ideas that will be showcased publicly.
