Exciting Initiative for Young NASCAR Fans
Speedway Motorsports is thrilled to announce a dynamic partnership with Ticketmaster aimed at making NASCAR races more accessible to families, especially the younger generation. The initiative focuses on affordability, allowing children aged 12 and under to enjoy NASCAR events at an exceptionally low cost.
Affordable Ticket Pricing
This creative collaboration introduces free admissions for kids to the NASCAR CRAFTSMAN Truck and Xfinity Series races. For the NASCAR Cup Series events, tickets for children will be priced at just $10. These offers will be valid at 14 different Speedway Motorsports race weekends, creating an exciting opportunity for families to attend NASCAR races in 2025.
Promotion Across Multiple Platforms
The promotional campaign will feature the branding “Kids' Tickets Powered by Ticketmaster,” which aims to reach millions of avid NASCAR fans. It will leverage multiple platforms including social media channels, digital marketing campaigns, apps, websites, and email marketing to ensure that the message of affordability resonates widely.
Connecting Families Through Motorsports
Through years of successful collaboration, Speedway Motorsports and Ticketmaster have worked together to connect NASCAR fans to live racing experiences seamlessly. This latest endeavor is a testament to both organizations' commitment to enhancing family experiences, making the thrill of NASCAR races more accessible and enjoyable for young fans.
Family-Friendly Entertainment
As Kevin Camper, executive vice president and chief commercial officer at Speedway Motorsports stated, attending a NASCAR race offers unrivaled entertainment value. He emphasizes that NASCAR has historically served as a platform for families to create lasting memories together. With Ticketmaster's expertise in marketing and online ticket support, families can effortlessly secure affordable tickets for their children, ensuring that smiles abound throughout every lap of the race.
Purchase Your Tickets Today
Tickets for these incredible offerings are currently available for purchase. Enthusiasts are encouraged to visit Ticketmaster’s official website to secure these specially priced tickets while also exploring other events scheduled for 2025.
About Speedway Motorsports
Speedway Motorsports stands as a premier marketer, promoter, and sponsor of motorsports entertainment across the United States. The company oversees several iconic racing venues including Atlanta Motor Speedway, Charlotte Motor Speedway, and Las Vegas Motor Speedway, among others. With subsidiary services encompassing souvenir merchandising, racing car manufacturing, and nationwide motorsports programming, Speedway Motorsports remains dedicated to enriching the motorsports experience.
About Ticketmaster
As the global leader in live event ticketing, Ticketmaster manages an extensive network of partnerships with venues, artists, and sports teams, processing around 600 million tickets annually across more than 35 countries. This partnership with Speedway Motorsports underscores Ticketmaster's commitment to making live events accessible to everyone.
Frequently Asked Questions
What is the new kids' ticket initiative by Speedway Motorsports?
The initiative allows kids aged 12 and under to attend select NASCAR races for free and offers $10 tickets for NASCAR Cup Series events.
How many race weekends will this offer be available?
This offer will be available at 14 different race weekends throughout the 2025 NASCAR season.
What platforms will the campaign be promoted on?
The campaign will use social media, digital marketing, mobile apps, and email marketing to reach fans effectively.
How can families purchase these tickets?
Families can purchase these specially priced tickets through Ticketmaster's official website.
What benefits does Speedway Motorsports offer beyond ticket sales?
Speedway Motorsports offers various services including merchandising, racing car manufacturing, and broadcasting motorsports programming nationwide.
