Affinity Names Adam Goldman as Chief Financial Officer
Affinity, the relationship intelligence CRM built for private capital, has appointed Adam Goldman as its new Chief Financial Officer. He brings deep experience guiding high-growth companies through scale, structure, and change. With Goldman at the finance helm, Affinity aims to sharpen its financial strategy and execution at a pivotal moment in the company’s expansion.
Adam Goldman’s Track Record in High-Growth Environments
Goldman joins Affinity with a broad background across finance and operations. He has held senior leadership roles at Skillsoft, Codecademy, and Chegg, shaping strategies that supported rapid, sustained growth. At Codecademy, he served as CFO during a period of significant expansion and helped position the company for its acquisition by Skillsoft for $525 million. That experience—building disciplined systems while supporting a fast-moving product organization—maps closely to the opportunities ahead at Affinity.
What He’ll Bring to Affinity
As CFO, Goldman will align Affinity’s financial plans with the company’s ambitious growth goals. He’ll focus on operational rigor, capital efficiency, and the kinds of SaaS fundamentals—forecasting, unit economics, and cross-functional planning—that enable durable scale. His background in software as a service (SaaS) and his grounding in strategic financial planning will help Affinity navigate the evolving landscape of relationship intelligence with clarity and discipline.
“We are thrilled to welcome Adam to the Affinity team,” shares Ken Fine, CEO of Affinity. The welcome reflects more than enthusiasm; it signals a mandate. Goldman isn’t just stepping in to manage budgets. He’s expected to evolve the company’s financial architecture so it keeps pace with innovation, supports smart investment, and strengthens how teams across the business make decisions.
Building for the Next Phase of Growth
Goldman’s near-term focus centers on putting resilient systems in place—planning, reporting, and controls that can support rapid expansion without slowing it. That kind of foundation matters as the company develops new product capabilities and scales its go-to-market motion. His commitment to cash-efficient growth aligns with Affinity’s mission and culture: build deliberately, invest where it counts, and keep customers at the center.
Technology as a Force Multiplier
A key part of the plan is using Affinity’s technology to accelerate outcomes. The platform’s automated relationship intelligence helps teams see and act on the right connections at the right time, which improves deal flow and speeds collaboration. Under Goldman’s leadership, expect tighter linkage between product investment, operating efficiency, and measurable impact for customers.
Product Momentum and Platform Expansion
Affinity’s recent iOS app launch underscores its drive to make pipeline management simple and accessible. With mobile access, users can work from anywhere—logging updates, reviewing relationships, and keeping deals moving without waiting to get back to a desk. The release reinforces Affinity’s focus on removing friction from relationship management while deepening the value of its platform.
Looking Ahead
Affinity’s path forward combines experienced leadership with steady product innovation. The company’s platform powers more than 3,000 organizations that rely on data-driven insights to compete and win. As those customers grow—and their networks grow with them—Affinity’s job is to surface the context that matters and keep teams aligned on what to do next.
Founded in 2014, Affinity set out to free professionals from manual data entry and scattered contact information. By harnessing relationship data, the platform helps teams operate with a clearer picture of every connection, every touchpoint, and every opportunity. The result is simple: less time managing details, more time making informed decisions.
Frequently Asked Questions
What qualifies Adam Goldman to serve as CFO at Affinity?
Goldman brings extensive experience in financial strategy and operations from senior roles at high-growth companies, including Codecademy and Skillsoft. He has led through scale, built disciplined systems, and supported successful outcomes.
What are Affinity’s priorities with Goldman on the leadership team?
The company will focus on aligning financial planning with growth goals, strengthening operating discipline, and driving cash-efficient growth that supports product momentum and customer impact.
How will Affinity’s technology factor into the company’s plans?
Affinity’s automated relationship intelligence will remain central. Under Goldman’s guidance, the aim is to tie product investment more tightly to measurable improvements in deal-making and operational efficiency.
Why does the new iOS app matter for customers?
The app brings pipeline management to mobile, so users can update records, check relationships, and keep deals moving on the go—reducing friction and improving responsiveness.
Who are Affinity’s key investors?
Affinity is supported by prominent investors, including Menlo Ventures and 8VC. Their backing helps the company scale responsibly while continuing to invest in its platform.
