Revolutionizing Accessible Makeup: The Launch of Tilt Beauty
Tilt Beauty, a remarkable new makeup brand, has officially launched, focusing on innovation in design and formula. Founded by 21-year-old Aerin Glazer, the brand aims to provide everyday essentials that prioritize accessibility and inclusivity.
Aerin Glazer's Inspirational Journey
Aerin Glazer's path to creating Tilt Beauty is deeply personal. Diagnosed with Psoriatic arthritis, she faced significant challenges when using traditional makeup products, which often led to discomfort and frustration. Determined to make a difference, Aerin decided to develop a brand that would cater to the needs of individuals with disabilities, ensuring that makeup becomes enjoyable and accessible for everyone.
Accessibility Features of Tilt Beauty Products
The essence of Tilt Beauty lies not only in its high-quality products but also in the overall customer experience. One standout feature is the easy-open tear strip that makes unboxing a breeze. This user-friendly design is paired with braille on each product box, enhancing accessibility for visually impaired customers. Moreover, the use of the Braille Institute's Atkinson Hyperlegible font across the packaging and website is a thoughtful touch, ensuring readability for those with low vision.
Innovative Product Offerings
Tilt Beauty is launching with two flagship products: Lashscape Mascara and Grip Stick Hydrating Lip Treatment. Both products incorporate patented ergonomic packaging designed to provide comfort during use. These products prioritize calming formulations, complying with the brand's commitment to inclusivity.
Lashscape Mascara
Tilt Beauty's Lashscape Mascara, priced at $28 with a refill option for $18, is the first mascara to earn the Arthritis Foundation's Ease of Use certification. Its ergonomic design features a shorter wand for enhanced control and a brush that hugs the lashes, providing optimal lift, length, and curl. This mascara is not only long-wearing but also infused with the proprietary Tilt Calm Complex™, promoting healthier lashes.
Grip Stick Hydrating Lip Treatment
Similarly, the Grip Stick Hydrating Lip Treatment, retailing at $26 and refills at $16, also holds the Arthritis Foundation’s Ease of Use certification. With its unique grippy case, this product facilitates easy application. It offers five soft, buildable shades that nourish the lips while delivering hydration and a stunning demi-shine finish.
Commitment to Clean Beauty
All products from Tilt Beauty are crafted to be clean, vegan, and cruelty-free. This strict adherence to ethical beauty practices is complemented by recognition from the National Psoriasis Foundation. The certifications validate Tilt Beauty's commitment to safety and inclusivity in every product.
Contact Information for Inquiries
If you wish to learn more about Tilt Beauty or have any inquiries, please contact:
Contact
[email protected]
Frequently Asked Questions
What inspired Aerin Glazer to launch Tilt Beauty?
Aerin Glazer was inspired to create Tilt Beauty due to her personal challenges with traditional makeup products while living with Psoriatic arthritis.
What are the main products offered by Tilt Beauty?
Tilt Beauty is launching with Lashscape Mascara and Grip Stick Hydrating Lip Treatment, both designed to be accessible and easy to use.
How is Tilt Beauty making its products accessible?
The brand uses ergonomic packaging, braille on each box, and a user-friendly unboxing experience to enhance accessibility.
Are Tilt Beauty products eco-friendly?
All Tilt Beauty products are clean, vegan, and cruelty-free, demonstrating a commitment to ethical beauty.
What certifications do Tilt Beauty products have?
Tilt Beauty's products have received the Arthritis Foundation's Ease of Use certification and the National Psoriasis Foundation Seal of Recognition.
