Advini and Cordier by InVivo Announce Exclusive Negotiations
Advini Group and Cordier by InVivo have come together to initiate exclusive negotiations aimed at merging specific activities within the competitive landscape of the French wine industry. This strategic decision represents a significant step forward for both organizations, highlighting their shared vision and commitment to growth.
Strengthening Their Market Position
By pursuing this merger, Advini expects to fortify its presence in the prestigious Bordeaux region with the Cordier brand, while also making a strategic entrance into the sparkling wine segment with Café de Paris. This alignment not only enhances Advini’s portfolio but also broadens the export capabilities through Cordier's established distribution networks in key markets including the Netherlands, Belgium, the United States, Canada, South Africa, and Japan.
The collaboration is projected to yield a robust portfolio, combining expertise and resources that would enhance not just the product offerings but also expand the geographical reach of the brands involved. With a consolidated revenue estimate exceeding €320 million, 65% of which is generated internationally, this merger is poised to create a formidable entity in the global wine market.
Transaction Structure and Implications
This merger primarily involves an asset contribution from Cordier by InVivo to Advini, marking a pivotal moment in their corporate journey. As part of this transition, InVivo is set to become a significant shareholder in Advini, collaborating closely with the Jeanjean family and board chairman Antoine Leccia to maintain a strong controlling interest. Such an arrangement not only secures stability within the leadership structure of Advini but also ensures a strengthened governance framework moving forward.
Addressing Employee Concerns
Prior to finalizing any agreements, the proposed merger will be shared with employee representative bodies of both companies for consultation. This step is designed to foster transparency and address any concerns from stakeholders about the upcoming changes. Additionally, an information document outlining the transaction's details and its expected impact on the Advini Group will be prepared and reviewed by the AMF.
Projected Timeline for Completion
The parties involved are aiming for the transaction to reach completion by the end of March next year. This timeline reflects both companies' enthusiasm and commitment to finalizing this advantageous merger and expanding their market capabilities swiftly.
Comments from Leadership
Antoine Leccia, the chairman of Advini, expressed optimism about the merger, stating, "This partnership will facilitate Advini's growth trajectory, enabling us to excel in the booming sector of sparkling and low-alcohol wines while amplifying our international distribution network. The new entity’s formation promises significant commercial synergies, thereby increasing profitability. Furthermore, the involvement of Thierry Blandinières and InVivo in our strategic decision-making would reinforce our leadership in the wine industry, providing both strength and a clear vision moving forward."
Thierry Blandinières, the CEO of InVivo and Cordier by InVivo, reiterated the urgency for this merger in light of the challenges facing the industry. He noted, "In light of the economic uncertainties and impacts on wine consumption trends due to climate change, this merger is crucial. By marrying our assets with Advini's strong position in terroir wines in France, we can drive growth and solidify our standing as a leading figure in the international wine market. Together, InVivo and Advini will develop essential capabilities to navigate the future of the industry effectively."
About Advini
Established in 1872, Advini is an international wine group profoundly committed to preserving its family-oriented culture and entrepreneurial spirit. With over 150 years in the wine industry, Advini seamlessly integrates winemaking, production, supply chain management, and global distribution. The group's dedication to craftsmanship and its varied portfolio mirrors an impressive range of terroirs and histories, including partnerships with notable vineyards such as Vignobles Jeanjean and Domaine Gassier.
Sustainable Practices at Advini
Rooted in France and South Africa, Advini emphasizes sustainability across all facets of its operations. The organization is actively leading an agroecological transition to minimize environmental impact while optimally managing resources. Great care is taken in winemaking processes concerning energy efficiency and water usage, reflecting a deep commitment to ecological responsibility.
About Cordier by InVivo
Founded in 2015, Cordier by InVivo acts as a strategic arm of the French national union of agricultural cooperatives, InVivo. With a vineyard base covering an impressive 29,000 hectares across various esteemed French wine regions, Cordier is dedicated to building strong global brands. Their integrated approach ensures responsible value generation, focusing on producing beverages that resonate with current and future generations.
About InVivo
InVivo emerges as one of Europe’s foremost agricultural groups, achieving a significant turnover of €11.4 billion and employing 15,000 individuals globally. Operating across 38 countries with a stronghold in food sovereignty, InVivo excels in diverse activities from agriculture to food distribution, leveraging innovative solutions to champion the future of the industry.
Contact Information
For Advini:
Chloé Perinet – Le Blanc
Communication Manager
Email: chloe.perinet@advini.com
For Cordier by InVivo:
Caroline Galmard
Communication Manager
Email: caroline.galmard@cordier.com
Frequently Asked Questions
What is the main goal of the merger between Advini and Cordier?
The merger aims to strengthen both companies' positions in the French wine industry and expand their product offerings, particularly in sparkling wines.
When is the expected completion of the merger?
The transaction is projected to be completed by the end of March next year.
Who will benefit from this merger?
Both Advini and Cordier will enjoy a broader portfolio, improved distribution capabilities, and enhanced market reach.
What new opportunities will this merger create?
The merger is expected to create commercial synergies, increase efficiency, and enhance profitability within the new entity.
Who is leading Advini?
Antoine Leccia serves as the chairman of the board of directors at Advini, showing strong involvement in the company’s strategic direction.
