Exciting Launch of SOFT TOUCH Collection
Adore Me, an innovative lingerie and lifestyle brand renowned for making fashion accessible, has partnered with Jordyn Woods to unveil the SOFT TOUCH Collection. This collection is the brand's first foray into affordable loungewear and includes an array of styles for men’s underwear. With over 100 versatile options crafted from three incredibly soft fabrics, the SOFT TOUCH collection promises to redefine comfort and style.
Standout Features of the Collection
The SOFT TOUCH collection embodies confidence and femininity with an emphasis on comfort. Designed to blend lingerie elements with loungewear aesthetics, this exclusive line features pieces made from three luxurious fabrics: Jersey, Pointelle, and Rib. Whether you are lounging at home or out running errands, these styles are intended to feel just as good as they look.
Diverse Range of Styles
This collection has two significant milestones for Adore Me. It introduces their first affordable loungewear range and incorporates men's underwear with coordinating boxer shorts. The available items include chic bralettes, cozy underwear, stylish cami tops, wrap tops, V-neck and square-neck tees, playful onesies, trendy wide-leg pants, and comfortable rompers. For VIP members, the entire collection can be purchased for under $50, with select items available for as low as $8.95, catering to diverse budgets.
Jordyn Woods' Vision
Jordyn Woods expressed her thoughts on the collection, stating, "Feeling comfortable in what I'm wearing is essential to me. The collection is called SOFT TOUCH for a reason! The fabrics are plush and cozy, making them hard to take off. I genuinely believe that when you feel good in your clothing, it positively affects your confidence." Her vision of comfort and style resonates through every piece in this new line.
Details and Availability
Every piece in the SOFT TOUCH collection incorporates soft lace trims with elevated neutral tones, allowing for seamless wear from leisurely home days to casual outings. Whether worn as coordinated outfits or mixed into everyday wardrobes, each item promises a delightful tactile experience. The luxurious jersey fabric provides a smooth drape against the skin, while the pointelle knit adds a cozy texture, pairing modern flair with comfort.
Quality and Comfort at Affordable Prices
Dani Huxley, the Assortment Director at Adore Me, explained, "Our brand's focus has always been on delivering high-quality lingerie with significant attention to detail. We have carried that meticulousness into our loungewear line. With SOFT TOUCH, we’re excited to introduce our most comfortable styles, including options for men, at our accessible price point, ensuring everything remains under $50 for VIP members."
Official Launch and Influencer Dinner Event
The SOFT TOUCH Collection has officially launched and is available for purchase at adoreme.com, with further distribution expected at major retailers in the near future. In celebration of this exciting launch, Adore Me plans to host an exclusive influencer dinner where top media and creators will have the opportunity to experience the collection firsthand. This event marks another significant step in Adore Me's mission to enhance the loungewear segment.
About Adore Me
Founded in 2011 as an online lingerie startup, Adore Me has transformed into a direct-to-consumer lingerie and apparel brand committed to catering to women of all sizes and budgets. The company pioneers innovative shopping experiences like Home Try-On services, focuses on sustainable fashion, and proudly holds the title of the first Certified B Corporation intimate apparel brand in the U.S. In late 2022, Adore Me joined the Victoria's Secret & Co. family of brands, further enhancing its market presence.
Frequently Asked Questions
What is the SOFT TOUCH Collection?
The SOFT TOUCH Collection is an affordable loungewear line introduced by Adore Me in collaboration with Jordyn Woods, featuring versatile styles made from soft fabrics.
When will the collection be available?
The collection is now live at adoreme.com and is expected to be available at major retailers soon.
What types of products are included in the collection?
The collection includes bralettes, underwear, cami tops, boxers, tees, pants, and rompers, with a focus on comfort and style.
Is the collection available in various sizes?
Yes, the SOFT TOUCH Collection is available in sizes ranging from XS to XL.
Where can I buy items from the SOFT TOUCH Collection?
You can purchase items from the SOFT TOUCH Collection online at adoreme.com and later at selected retail locations.
