adMarketplace Has Achieved SOC 2 Compliance
adMarketplace, a leading provider in native search advertising, has successfully completed its System and Organization Controls (SOC) 2 Type I and Type II audits. This milestone signifies the company's commitment to maintaining high standards in data security and availability, reinforcing trust among its advertiser and publisher partners.
Understanding SOC 2 Compliance
SOC 2 compliance is a standard established by the American Institute of Certified Public Accountants (AICPA). It emphasizes the importance of protecting customer data across various dimensions, including security, availability, integrity, confidentiality, and privacy. For adMarketplace, achieving this compliance demonstrates their rigorous approach to handling sensitive information.
Commitment to Data Security
Adam J. Epstein, Co-CEO and President of adMarketplace, expressed, "adMarketplace is committed to innovating native search advertising solutions, and ensuring data security helps us build enduring partnerships. Achieving SOC 2 compliance reinforces a mutual level of trust with our partners that critical business data is safe in our hands." This statement reflects the company's focus on not just meeting compliance standards but also fostering a trustworthy environment for clients.
Support from Johanson Group LLP
Both the Type I and Type II SOC 2 audits were conducted with the aiding expertise of Johanson Group LLP, a respected certification body that assists organizations in achieving and maintaining global compliance standards. Johanson Group has verified that adMarketplace’s information security controls indeed meet the rigorous SOC 2 standards for data protection and availability.
Importance of Compliance in Advertising
In the realm of digital advertising, compliance is paramount. As companies like adMarketplace handle large volumes of data daily, the commitment to secure processing and storage of information not only fulfills regulatory obligations but also elevates the overall standards of the advertising industry. This compliance helps in preventing data breaches and ensuring client information remains confidential and secure.
Discover More About adMarketplace
To delve deeper into adMarketplace’s offerings and how they continually innovate in the field of native search advertising, interested parties are encouraged to visit their official website. The platform outlines a variety of advertising solutions tailored for brands seeking to improve their visibility and engagement online. The mission of adMarketplace is to enhance the consumer journey by delivering relevant search advertisements, while also measuring advertising effectiveness transparently.
Building Stronger Partnerships
By achieving SOC 2 compliance, adMarketplace is not just complying with necessary regulations; they are setting a gold standard for trust and reliability within their partnerships. Maintaining high levels of data security encourages brands and publishers to work collaboratively, knowing their data is in safe hands. This further allows adMarketplace to strengthen relationships in their network by prioritizing security and transparency.
Frequently Asked Questions
What is SOC 2 compliance?
SOC 2 compliance is a set of criteria established by the AICPA for managing customer data based on five trust service principles: security, availability, processing integrity, confidentiality, and privacy.
Why is SOC 2 compliance important for adMarketplace?
It establishes trust with clients by ensuring robust standards for data protection and reinforces their commitment to security in digital advertising.
Who conducted the SOC 2 audits for adMarketplace?
The SOC 2 audits were conducted by Johanson Group LLP, a well-known certification body specializing in compliance standards.
How does adMarketplace utilize the SOC 2 compliance?
adMarketplace uses SOC 2 compliance to enhance their advertising solutions, ensuring that partners' data is securely handled and protected throughout their operations.
How can one learn more about adMarketplace's solutions?
For more information on their native search advertising solutions, visit the adMarketplace website, where additional resources and details about their offerings can be found.
