Adlook Names Anna Jankowska as New Executive VP of Global Partnerships
In a notable step that reflects its growing dedication to strategic partnerships and client relations, Adlook is pleased to announce Anna Jankowska as the Executive Vice President of Global Partnerships. This decision follows her impressive tenure at RTB House, where she played a key role in shaping business development strategies and building lasting partnerships.
Enhancing Global Strategies
Anna Jankowska brings over five years of valuable experience from her role at RTB House, a firm recognized for its cutting-edge marketing solutions. Her skills will be vital in strengthening existing partnerships and creating new connections with well-known brands and businesses worldwide. This position will not only reinforce Adlook's standing in the marketing technology field but will also ensure that the company's strategies align with changing market needs.
Influence of Her Leadership
Before taking on her new role, Anna excelled at RTB House by cultivating relationships with C-level executives, which has been essential for expanding the company's reach. Her proven track record highlights her ability to foster successful partnerships that lead to growth opportunities. With this new role, she's poised to enhance the impact and effectiveness of both RTB House and Adlook at the highest decision-making levels.
Vision Moving Forward
Enthusiastically discussing her new position, Anna shared, "I’m excited to take on this role with Adlook, focusing on expanding our branding initiatives. The current market is ripe with opportunities to enhance our service offerings for both new and existing clients. By leveraging Adlook's strengths and introducing innovative products, we are committed to helping brands achieve their full potential in their fields."
Backing from Leadership
Daniel Surmacz, the COO of both RTB House and Adlook, expressed his confidence in Anna’s abilities, stating, "Anna has been instrumental in shaping our partnerships in recent years. I truly believe her leadership will elevate both RTB House and Adlook as we strive for global expansion." His endorsement signals that the leadership team is united in their vision for the company’s future, harnessing Anna’s expertise to drive growth.
About RTB House and Adlook
RTB House is an independent leader specializing in performance advertising powered by Deep Learning. The company has established itself as a global player, managing over 3,000 campaigns across regions including EMEA, APAC, and the Americas. Founded in 2012, RTB House has consistently received recognition for its marketing innovations and ranks among Europe’s fastest-growing companies, as noted in various industry evaluations over the years.
Meanwhile, Adlook, which launched in 2022, promotes a combination of advertising and technology, with a strong emphasis on privacy-driven solutions. Using advanced Demand-Side Platforms (DSP), Adlook offers tailored advertising services that target prominent brands and agencies while prioritizing user privacy and marketing effectiveness. Their partnership with Google, particularly regarding the Chrome Privacy Sandbox and the Protected Audience API, showcases their commitment to creating a safer, more privacy-focused advertising environment.
Operating across diverse markets in the Americas and EMEA, Adlook collaborates with over 700 publishers, enabling innovative targeting and campaign optimization for clients, including industry leaders like Sanofi, Mars, and Heinz.
Frequently Asked Questions
Who is Anna Jankowska?
Anna Jankowska is the newly appointed Executive Vice President of Global Partnerships at Adlook, having previously worked at RTB House.
What responsibilities will Anna have at Adlook?
Anna will work on strengthening strategic alliances, nurturing new partnerships, and ensuring the overall success of Adlook in the marketing technology landscape.
Why is Anna's appointment important?
Her appointment highlights Adlook's commitment to expanding its global footprint and enhancing client relationships through experienced leadership.
What do RTB House and Adlook do?
RTB House specializes in automated performance advertising using Deep Learning, while Adlook focuses on privacy-driven advertising solutions and technology integration.
How does Adlook ensure privacy in its advertising?
Adlook integrates advanced privacy measures in its advertising strategies and collaborates with industry leaders like Google to support privacy-centric solutions.
