Adams & Reese Revamps Brand to Enhance Global Presence
New brand identity reflects client-first, collaborative, and connected approach as firm expands internationally
Adams & Reese, a leading corporate law firm with a strong national presence, has embarked on an exciting journey to relaunch its global brand. This transformation is designed to support its aspirations for international growth and refine its market positioning.
As the firm plans its expansion across Europe and other international regions, it became clear that a brand review was necessary. The firm’s Global Leadership Team recognized that their existing branding was not adequately capturing the essence of their collaborative culture and modern client focus. This realization sparked the initiative to reshape their identity.
In leading this rebranding effort, Adams & Reese enlisted the expertise of brand consultancy Starfish. The process kicked off with an extensive brand study that involved over 50 detailed interviews with stakeholders, including leadership, attorneys, and internal teams. These discussions provided critical insights to inform the next steps of the branding process.
A Brand Built on Dimensional Differentiation
The findings from the brand study revealed that what sets Adams & Reese apart is its dimensionality—the unique combination of qualities that define it as a trusted advisor in the legal field today.
Key differentiators that emerged from the study include:
- A client-first, collaborative culture.
- Extensive local and governmental connectivity.
- A pragmatic, results-oriented mindset.
- The ability to assemble tailored legal teams for complex challenges.
These insights led to a comprehensive rebranding initiative, focusing on positioning, narrative, visual identity, brand guidelines, and communication strategies. The unified theme is centered around the idea of making Adams & Reese "Where You Want To Be" — for clients and legal professionals alike.
Modern Identity for a Global Stage
The firm’s new brand identity not only modernizes its physical visual representation but also enhances its narrative as a forward-thinking law firm ready for the complexities of global business. The marketing strategy underscores the importance of closeness to decision-makers, interdisciplinary collaboration, and a practical approach to legal issues.
This rebranding represents a pivotal moment in Adams & Reese's strategy for international growth, reaffirming its status as a contemporary legal partner equipped to handle intricate global challenges.
Measurable Impact
Since the new brand launch, Adams & Reese has experienced noteworthy increases in digital engagement, including:
- Over 100,000 additional website page views.
- Growth from 161,790 page views to 258,587 page views.
These results illustrate the success of aligning the brand strategy with the firm’s authentic culture, unique strengths, and a coherent global narrative.
About Adams & Reese
Adams & Reese is widely recognized as a multidisciplinary corporate law firm dedicated to serving a diverse array of clients. The firm stands out for its collaborative, client-centric approach, leveraging profound local insights combined with robust legal expertise to deliver effective, pragmatic solutions for those navigating complex legal and business landscapes.
Contact Information
Zack Kessler
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Frequently Asked Questions
What is the recent brand transformation of Adams & Reese about?
The transformation aims to enhance the firm's identity to better reflect its collaborative culture and focus on international expansion.
Why did Adams & Reese engage Starfish?
Starfish was engaged to conduct a comprehensive brand study to provide insights that would guide the rebranding effort effectively.
What are the key differentiators of Adams & Reese?
Key differentiators include a client-first culture, strong local connectivity, and a pragmatic approach to results.
How has the brand relaunch impacted digital engagement?
After the relaunch, the firm saw significant increases in digital engagement, indicating effective alignment with its brand strategy.
What does the new tagline "Where You Want To Be" signify?
This tagline emphasizes the firm's dedication to being a reliable and desirable partner for clients in their legal journeys.
