Adam Langsbard Takes Charge as Managing Director of MMF

Adam Langsbard Joins Monterey Motorsports Festival

Excitement is building as the Monterey Motorsports Festival prepares for its 2025 Car Week, with the recent appointment of Adam Langsbard as Managing Director. Langsbard, who has a strong background in the automotive sector and marketing, is set to oversee several key elements of this high-spirited event.

The Future of the Festival

Langsbard’s arrival comes at a pivotal time for the festival, which aims to enhance its reputation as the centerpiece of Car Week festivities. In its last iteration, the event attracted an impressive crowd of nearly 7,000 attendees, showcasing a diverse range of vehicles and offering fun activities for all ages.

Leadership Vision

Paolo Manca, Founder and CEO of the festival, expressed high hopes for Langsbard's leadership, stating that his extensive experience in marketing and brand partnerships will be crucial for the festival's future. Manca emphasized that Langsbard's commitment to fostering collaboration in the automotive space will take the Monterey Motorsports Festival to greater heights.

Adam Langsbard's Impressive Background

Before joining Monterey Motorsports Festival, Adam Langsbard distinguished himself in his role as Vice President of Sales and Marketing at Velocity Invitational. Here, he played an integral part in creating an event that has since become a highlight of the automotive calendar, uniting enthusiasts and industry experts alike.

His innovative approach to marketing and event management has significantly raised the visibility of the Velocity Invitational, attracting top brands and showcasing their contributions to automotive excellence.

Strategic Goals for MMF

With a keen understanding of the automotive culture, Langsbard recognizes the need for the Monterey Motorsports Festival to fill a significant position in the calendar of Car Week. He is focused on diversifying the experience for attendees by enhancing offerings, increasing corporate involvement, and ensuring a wide range of activities that appeal to various demographics.

Diverse Experiences Await at MMF 2025

Scheduled for August 16, 2025, at the Monterey County Fair & Event Center, the festival promises a day filled with excitement and entertainment for everyone. Attendees can look forward to a stunning display of automotive innovation, highlighting both classic and modern vehicles from around the world.

Interactive activities and engaging entertainment will ensure that guests of all ages find something to enjoy, making the festival a remarkable event for families and car lovers alike.

Sponsorship Opportunities

As the festival gears up for 2025, sponsorship opportunities are available for brands looking to reach a passionate, diverse audience. This is a unique chance for businesses to connect with automotive enthusiasts and showcase their products in a premier event setting.

Frequently Asked Questions

Who is Adam Langsbard?

Adam Langsbard is the newly appointed Managing Director of the Monterey Motorsports Festival, with extensive experience in the automotive and marketing sectors.

What are the goals for the 2025 Monterey Motorsports Festival?

The festival aims to enhance its offerings, increase diversity, wider appeal, and corporate involvement to establish itself as a must-visit destination during Car Week.

When will the 2025 festival take place?

The Monterey Motorsports Festival is scheduled for August 16, 2025.

What can attendees expect at the festival?

Guests can look forward to a showcase of classic and modern vehicles, interactive activities, and a variety of entertainment suitable for all ages.

Are there sponsorship opportunities available?

Yes, businesses can explore sponsorship options to engage with a diverse audience at the Monterey Motorsports Festival.

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