Actual Veggies Recognized Among Fastest-Growing Companies
Actual Veggies, a leading name in the plant-based food industry, has made a remarkable debut on the prestigious 2025 Inc. 5000 list, ranking at No. 561 overall and No. 23 in the Food & Beverage category. This recognition underscores the company's impressive growth trajectory and success in reshaping the perception of plant-based eating.
Defying Odds During Challenging Times
Founded in the midst of the COVID-19 pandemic in 2020, Actual Veggies has navigated the tough startup landscape with resilience and determination. While many new companies faltered during this challenging period, Actual Veggies has thrived due to its commitment to quality and a disciplined approach to growth.
"Our mission has always been about creating clean, veggie-forward food that resonates with people's dietary choices," stated Hailey Swartz, Co-Founder of Actual Veggies. Her remarks highlight the brand's position as a pioneer in the plant-based food sector, especially in light of the recent market contractions in similar categories.
Remarkable Growth Statistics
Looking ahead to 2025, Actual Veggies is on track to generate $20 million in revenue, a substantial rise from $11 million in 2024, signaling a growth rate that nearly doubles despite a decline of 10% in the overall plant-based market. With a staggering growth rate of 732.5% over the last three years, Actual Veggies has achieved significant wins in both retail and food service sectors.
- Whole Foods Market is greatly expanding its range of Actual Veggies offerings, increasing from 2 SKUs in May 2024 to 12 by September 2025. This expansion encompasses frozen meatless options, frozen potato products, and refrigerated plant-based goods.
- Kroger, Wegmans, and Sprouts have significantly enhanced their shelf presence with Actual Veggies, resulting in SKU counts that have doubled or even tripled.
- Compass Group, the largest food purchasing group in the U.S., has appointed Actual Veggies as their national supplier for veggie burgers across foodservice accounts.
- A successful Costco Southeast rotation has led to a reorder slated for July 2025 due to strong consumer demand.
- Target has introduced Actual Veggies’ Super Fries across Super Targets nationwide, providing families with clean and healthy meal options.
A Family-Run Business with a Vision
Actual Veggies is not just a brand; it’s a family endeavor. Co-founded by siblings Hailey and Alex Swartz alongside Jason Rosenbaum and his wife Cassi, the company embodies a deep personal commitment to its mission and a long-term vision for growth.
Commitment to Quality and Health
As a trailblazer in the food industry, Actual Veggies is committed to offering products that are 100% vegan, Non-GMO, kosher, and free from seed oils and the top nine allergens. By staying clear of additives and artificial flavors, each product showcases the true essence of real vegetables, a principle that has contributed to the brand's unparalleled growth.
About Actual Veggies
Established in 2020, Actual Veggies has garnered a dedicated following through its range of fresh, chef-crafted veggie burgers and other plant-based offerings. The brand prides itself on using real vegetables without fillers or artificial preservatives, promoting the philosophy that nutritious food can be both enjoyable and healthy. With its products available in over 7,500 retailers and restaurants nationwide, Actual Veggies continues to expand its footprint, bolstered by significant growth in retail, foodservice, and e-commerce.
Frequently Asked Questions
What is Actual Veggies known for?
Actual Veggies is recognized for its chef-crafted veggie burgers and plant-based products made entirely from real vegetables without fillers or preservatives.
When was Actual Veggies founded?
The company was founded in 2020 during the COVID-19 pandemic, positioning itself in the market amidst significant challenges.
What distinguishes Actual Veggies in the market?
Actual Veggies focuses on creating clean, veggie-forward food that appeals to health-conscious consumers, emphasizing quality ingredients without additives.
How much revenue is Actual Veggies projected to earn in 2025?
Actual Veggies is expected to achieve revenues of $20 million in 2025, nearly doubling its revenue from the previous year.
What retailers are expanding their offerings of Actual Veggies?
Major retailers like Whole Foods Market, Kroger, Wegmans, and Target have all significantly increased their shelf presence for Actual Veggies products.
