Activate Partners with Kara Holdings for Southeast Asian Expansion
Canada's leading active gaming experience provider, Activate, has forged a significant international partnership with Kara Holdings. This collaboration marks an exciting venture as the brand enters Southeast Asia, specifically targeting Malaysia and Singapore. The initial rollout will feature an impressive flagship location in Kuala Lumpur.
Introduction of a Unique Gaming Destination
This partnership establishes Activate Malaysia and Singapore as a collaboration between Kara Holdings and Sounds Fun International. Together, they plan to unveil a groundbreaking 14,000 square-foot entertainment venue. This flagship site is set to debut at Pavilion Bukit Jalil, renowned as one of Kuala Lumpur's most vibrant retail hubs.
Leadership Insights on the Partnership
Robin Lim, the CEO of Kara Holdings, expressed excitement about their venture with Activate, stating, "My initial experience with Activate was captivating. The vibrant atmosphere and strong sense of teamwork evoked the cherished values of shared experiences typical in Asia, where joy and connection come together in one setting.”
The partnership between Activate and Kara Holdings is not only strategic but also feels like a natural progression, especially considering Activate’s recent accolade as the top company in Leisure and Entertainment on the Financial Times 2025 Fastest-Growing Companies list.
The Vision for Southeast Asia
James Cordero-Barnett, the Vice President of Global Partnerships at Activate, emphasized the significance of this expansion. He stated, "Our move into Southeast Asia represents a crucial development for Activate. Teaming up with partners who truly grasp the region's dynamics was essential. Kara Holdings and Sounds Fun excel at understanding what resonates with local communities, which will help us create authentic experiences that foster enduring connections."
A Bright Future for Activate in the Region
The commitment to growth in this vibrant market is evident as plans for a second venue are already under way, targeted for the middle of 2026. Kara Holdings is eager to swiftly develop the brand's presence across both Malaysia and Singapore.
In the words of Adam Schmidt, Co-Founder and President of Activate, "This expansion into Southeast Asia marks a significant milestone for our brand. We are excited to embark on this new journey alongside Kara Holdings and our valued partner, Sounds Fun International. Players in the region can soon look forward to a revolutionary, team-oriented adventure merged with high-tech gaming, unlike anything currently offered."
About Activate
Activate is a pioneer in the domain of active gaming, where players are invited to #EnterTheGame. The brand seamlessly integrates physical activity with gaming to encourage a healthier lifestyle. Each Activate venue features engaging and interactive rooms that allow players to work together or compete, while tracking their achievements as they have fun. With its headquarters situated in Winnipeg, Canada, Activate has successfully expanded to over 60 locations across various countries, including Canada, the United States, the United Kingdom, the United Arab Emirates, and France.
About Kara Holdings
Kara Holdings stands out as a company dedicated to innovating community-oriented entertainment experiences across Southeast Asia. Through its collaboration with Sounds Fun International, Kara Holdings will lead the charge in launching and growing Activate's operations in Malaysia and Singapore from 2026 onward.
Frequently Asked Questions
What is the focus of the partnership between Activate and Kara Holdings?
The partnership aims to introduce innovative active gaming experiences in Malaysia and Singapore, beginning with a flagship venue in Kuala Lumpur.
When is the first Activate location expected to open in Southeast Asia?
The flagship location in Kuala Lumpur is scheduled to open in early 2026.
What unique features does Activate offer in its gaming experiences?
Activate offers a unique blend of physical activity and gaming, promoting a healthy lifestyle while providing fun and interactive environments for players.
How many locations does Activate currently have globally?
Activate has expanded to more than 60 locations across various countries, including North America and Europe.
What are the long-term plans for Activate in Southeast Asia?
Future expansions include plans for additional locations in both Malaysia and Singapore, ensuring rapid growth in the region.
