Access Advance Enhances Patent Licensing with Major OEMs
Access Advance has taken a significant step forward by welcoming Asus into its HEVC and VVC patent pools, highlighting a strong collaboration in video codec technology. This agreement represents a key milestone in the realm of video technology licensing.
Partnership Between Access Advance and Asus
Recently, Access Advance and ASUSTeK Computer Inc. announced that they've successfully established a licensing agreement. This collaboration marks Asus's official entry as a Licensee in the HEVC Advance HEVC/H.265 Patent Pool and the VVC Advance VVC/H.266 Patent Pool. They also resolved ongoing litigation concerning critical HEVC standard patents, which clears the path for mutual advancement.
Insights from Key Representatives
Vincent Hong, General Counsel for ASUSTeK, shared his enthusiasm about this collaboration, emphasizing Asus’s ongoing investment in research and development, supported by a dedicated team of 5,000 experts. He pointed out that the discussions between both teams aimed at understanding and addressing various concerns, leading to a fruitful partnership that enhances their product range.
Advantages of Joining the Patent Pools
Access Advance CEO Pete Moller expressed warm welcome to Asus into the HEVC Advance and VVC Advance Patent Pools, praising their professionalism during the process. He noted that the royalty rates and terms laid out in the pools are fair and equitable for everyone involved. Asus’s involvement also extends to the Multi-codec Bridging Agreement (MCBA), which offers substantial discounts for products that utilize both HEVC and VVC codecs. As significant product categories like personal computers begin adopting VVC technology, Access Advance is proud to take the lead in promoting market integration.
Influence on the Personal Computer Market
Additionally, Access Advance announced the recent addition of Acer as a Licensee of the HEVC Advance Patent Pool, joining notable companies like Lenovo and Dell. This collaborative licensing initiative now serves a significant portion of the personal computer market. Access Advance remains hopeful that this trend will encourage other manufacturers to take advantage of the benefits offered by their patent licenses and MCBA.
About Access Advance
Access Advance LLC operates as an independent licensing administrator dedicated to the development, management, and administration of patent pools for essential video codec standards. They aim to provide transparent and efficient licensing solutions that address the needs of both patent owners and implementers.
Managing HEVC and VVC Patents
The company currently manages the HEVC Advance Patent Pool, which includes over 24,000 essential patents for H.265/HEVC technology, as well as the VVC Advance Patent Pool for VVC/H.266 technology. These pools play a vital role in the Access Advance Video Codec Platform Initiative, which integrates HEVC and VVC technologies into a unified royalty rate structure.
About ASUS
ASUS has positioned itself as a leading global technology company, driven by innovation and intuition to enhance everyday living. They have a dedicated team focused on research and development, which contributes to their impressive impact in the tech industry. The company is also committed to sustainability, aiming to establish a net-zero enterprise while promoting a circular economy.
Frequently Asked Questions
What does Asus's partnership with Access Advance mean?
Asus joining the HEVC and VVC patent pools demonstrates a strong commitment to advancing video technology while fostering collaboration within the industry.
How many patents are included in Access Advance’s management?
Access Advance oversees more than 24,000 patents that are essential to H.265/HEVC technology along with a dedicated patent pool for VVC/H.266 technology.
What advantages does the Multi-codec Bridging Agreement offer?
The MCBA provides valuable discounts for products that utilize both HEVC and VVC codecs, encouraging market integration and innovation.
Who are the other companies licensed under the HEVC Advance Patent Pool?
In addition to Asus, Acer has recently joined, while major players like Lenovo and Dell are also licensed, covering a large portion of the PC market.
What is the primary focus of Access Advance?
Access Advance is focused on developing and managing patent pools for licensing essential patents related to video codec technologies.
