Accertify Observes Major Trends in Cyber Monday Transactions
Accertify, Inc., a prominent provider of unified risk decisioning platforms, has unveiled intriguing results from Cyber Monday. The findings point to a notable rise in transaction volume, with consumers opting for smaller shopping carts and a discernible shift to evening shopping hours. This year, the statistics reveal a compelling story about shifting consumer behavior during one of the busiest shopping days of the year.
On Cyber Monday, Accertify clients successfully processed a remarkable 49.3 million transactions. This impressive figure reflects a significant 24% increase compared to the previous year, indicating a growing trend toward more frequent purchases. In terms of monetary value, these transactions totalled $5.7 billion, resulting in a moderate 6% increase year-over-year.
Notably, transaction volume peaked at 9 p.m. Central Standard Time, which marks a shift from the previous year’s peak that occurred at noon. This change could suggest that consumers are more inclined to shop later in the evening, potentially fitting their purchases around their busy schedules.
Interestingly, the average transaction value saw a decline of 14% year-over-year, landing at $114.98. This mirrors similar trends observed during Black Friday, underscoring a move toward purchasing lower-priced items. Despite the influx of transactions, Accertify's AI-driven workflow retained strong performance, reporting a solid 99.30% median approval rate among its users.
In combating fraud, Accertify's detection technology identified and blocked approximately $100.7 million in suspicious transactions on Cyber Monday. Among these flagged transactions, clients confirmed 128,914 as genuine fraud attempts, representing a 17% increase from the previous year. This rise further emphasizes the ongoing challenge of fraudulent activities, particularly during high-volume shopping periods.
Mark Michelon, the President of Accertify, commented on these findings, stating, "Cyber Monday reinforced what we saw on Black Friday: consumers are making more purchases with lower values. Accertify's platform facilitated merchants in handling this increase while still maintaining robust approval rates and effectively reducing fraud exposure." This statement highlights the importance of utilizing technology to enhance customer experience while managing risks associated with transaction activities.
As Accertify's data suggests, shoppers appear to be checking out more frequently with smaller transaction sizes. This evolving behavior presents unique challenges for merchants who must make swift, informed decisions without compromising the shopping experience for their customers.
Key Insights from Cyber Monday 2025
- Transaction volume: 49.3 million (up 24% year-on-year)
- Total transaction value: $5.7 billion (up 6% year-on-year)
- Average transaction value: $114.98 (down 14.4% year-on-year)
- Peak shopping hour: 9 p.m. Central (shifted from noon the previous year)
- Approval rate: 99.30%
- Identified fraudulent transactions blocked: $100.7 million
- Verified fraud incidents prevented: 128,914 (up 17% year-on-year)
The statistics shared in this release are derived from client data collected during Cyber Monday for the years under review, further demonstrating the relevance of Accertify's services in today's market.
About Accertify
Accertify, Inc. is an industry leader in unified risk decisioning solutions, focusing on fraud prevention, chargeback management, account protection, abuse prevention, and payment gateway services. With its diverse offerings, Accertify empowers digital commerce entities to flourish by mitigating fraud-related losses, enhancing operational efficiency, and ensuring an optimal consumer experience.
Media Contact:
Neal Stein
Technology PR Solutions
Office: (321) 473-7407
Frequently Asked Questions
What was the total transaction volume on Cyber Monday?
The total transaction volume on Cyber Monday was 49.3 million, reflecting a 24% increase from the previous year.
How much was the total transaction value on Cyber Monday?
The total transaction value was $5.7 billion, which is a 6% increase compared to last year.
What was the average transaction value on Cyber Monday?
The average transaction value was $114.98, indicating a 14% decline year-over-year.
At what time did transaction volume peak on Cyber Monday?
Transaction volume peaked at 9 p.m. Central Standard Time, a shift from last year's peak time of noon.
What measures did Accertify take regarding fraud detection?
Accertify's technology flagged and blocked approximately $100.7 million in suspected fraudulent transactions, confirming a significant rise in fraud attempts during the shopping period.
