Accelerated Cure Project Welcomes Cristal Balis
Cristal Balis has been appointed as the first director of marketing and communications for the Accelerated Cure Project for Multiple Sclerosis (ACP). This appointment marks a significant milestone for the organization as it approaches its 25th year of working towards innovative solutions for those affected by multiple sclerosis (MS).
Strategic Commitment to Outreach and Engagement
The addition of Balis to the ACP team underscores the organization's strategic commitment to expanding its influence and support for the MS community. In her new role, Balis will spearhead marketing strategies, brand development, and digital communications, aiming to enhance both ACP's visibility and the reach of their iConquerMS initiative—an unprecedented research network powered by individuals living with MS.
Enhanced Visibility and Mission-Driven Storytelling
Balis is expected to play a crucial role in elevating the organization's presence among various stakeholders, including patients, researchers, and funding partners. With a focus on community-centered research, her work will help ensure that the mission-driven narrative of ACP resonates strongly with existing and new audiences.
A Wealth of Experience
Balis comes to ACP with a diverse background that blends nonprofit storytelling with strategic communication expertise. She was previously part of a senior leadership team at The Emancipator, a nonprofit media platform dedicated to racial equity, developed in collaboration with The Boston Globe and Boston University. Her expansive career also includes significant contributions to nonprofit entities such as Howard Brown Health Center and notable global advertising firms.
Leadership Insights from the CEO
Sara Loud, CEO of Accelerated Cure Project, praised Balis for her unique blend of vision and creativity. According to Loud, Balis’s leadership is poised to help ACP reach new audiences while nurturing existing relationships, making sure that the MS community is aware of the impactful work being done through ACP and iConquerMS.
Shining a Brighter Light on ACP's Impact
Expressing her enthusiasm for her new role, Balis noted the remarkable history of ACP and its nearly 25 years of transformative work aimed at accelerating MS research and improving outcomes for those impacted by the disease. She emphasized her commitment to amplifying the organization's efforts and ensuring that its research initiatives reflect the diverse experiences within the MS community.
Expanding Research Initiatives and Partnerships
As ACP looks to expand its research initiatives and strengthen its relationships within the MS ecosystem, Balis’s appointment comes at a crucial time. With over a million Americans living with MS, this leadership change signifies a renewed focus on deepening engagement with these individuals and enhancing the effectiveness of their research initiatives.
About Accelerated Cure Project
Accelerated Cure Project (ACP) is a nonprofit organization founded by patients dedicated to advancing research that enhances the health and quality of life for those affected by multiple sclerosis. By fostering scientific collaboration and providing essential resources, ACP is on the forefront of enabling researchers to explore new avenues in the fight against MS. Key programs include the ACP Repository and the iConquerMS People-Powered Research Network.
Contact Information
For further inquiries, please reach out to:
Lindsey Santiago
Frequently Asked Questions
Who is Cristal Balis?
Cristal Balis is the newly appointed Director of Marketing and Communications for the Accelerated Cure Project.
What does the Accelerated Cure Project focus on?
The Accelerated Cure Project focuses on advancing MS research and improving health outcomes for individuals affected by multiple sclerosis.
What is iConquerMS?
iConquerMS is a unique research initiative powered by individuals living with MS that aims to drive patient-centered research.
Why is Balis's appointment significant for ACP?
Balis's role enhances ACP's strategy for expanding outreach and engagement within the MS community.
How does ACP contribute to MS research?
ACP promotes scientific collaboration and provides critical resources to researchers, facilitating novel research that can lead to better care and potential cures for MS.
