ACC Expands Its Network with the Launch of PMK Entertainment
Acceleration Community of Companies (ACC) has recently unveiled PMK Entertainment, a firm dedicated to A-list talent, music, sports, premium content, and crisis communications. This launch represents a significant step in ACC's strategy to consolidate its specialized marketing capabilities.
Leadership at PMK Entertainment
Cindi Berger has been appointed as the CEO of PMK Entertainment, reporting directly to ACC's founder and CEO, Michael Nyman. This move has attracted 77 former employees and several key clients from the previous agency R&CPMK, bringing a wealth of expertise to ACC's strong network.
A Journey of Artistic and Brand Growth
This integration is described by Nyman as a full-circle moment for the agency. He expressed pride in the achievements made at PMK*BNC and how they will evolve into a comprehensive strategy that not only addresses the talent business but also enhances the agency's overall reach and capabilities. Nyman outlined a vision where the expertise of the incoming team contributes to a robust growth engine within ACC.
Building on Legacy and Innovation
In the words of CEO Berger, reuniting with Nyman and the ACC team is pivotal for their next chapter. The innovative model of ACC empowers teams to excel while ensuring clients remain central to cultural trends and discussions. This fresh approach promises to redefine entertainment and marketing strategies.
Organizational Structure of PMK Entertainment
PMK Entertainment will operate alongside two other divisions within ACC: ACC Advisory and DKC. The agency is actively transitioning leadership and staff, with support from IPG, to ensure seamless integration and growth.
Overview of PMK Entertainment's Initiatives
With a 35-person team, PMK Entertainment aims to elevate industry standards by focusing on elite talent and brand management. Their client roster is impressive, including notable names such as Antoine Fuqua, Denzel Washington, and Eddie Murphy, among others. The initiative aligns closely with ACC's recently launched Ingenuity Group, showcasing a commitment to innovation in brand consultancy.
Strategic Expansion with ACC Advisory and DKC
Furthermore, 20 former R&CPMK employees will become part of ACC's in-house marketing consultancy, Advisory, enhancing the agency's capabilities across various marketing strategies.
Additionally, 22 executives transitioning to DKC, a prominent communications firm, underscores the expansion of ACC's portfolio in lifestyle, technology, and entertainment sectors, as emphasized by DKC CEO Sean Cassidy.
ACC's Continued Growth and Development
The addition of PMK Entertainment marks a cornerstone in ACC's rapid expansion over the past year. This includes acquiring DKC along with its creative studio, HangarFour, aiming to bolster ACC's communications infrastructure significantly.
Highlights of this expansion also include appointing Cosette Rinab as ACC’s Creator-in-Residence, emphasizing new perspectives in content creation and strategic marketing across all divisions.
With an extensive suite of services that includes creative direction, analytics, and influencer marketing, ACC continues to prioritize a culture-centered approach. Today, ACC boasts over 620 employees across twelve offices in the U.S., UK, and the Philippines.
About Acceleration Community of Companies (ACC)
ACC is a pioneering network encompassing various media, marketing, and communications agencies, providing a comprehensive range of services from brand consultancy to influencer marketing. The agency serves multiple Fortune 500 clients, enhancing their brand presence and market strategies. Notable clients include Pepsi, Google, Netflix, and many more, allowing ACC to leverage its extensive skill set across diverse sectors.
Frequently Asked Questions
What is PMK Entertainment?
PMK Entertainment is a new agency under ACC, focusing on A-list talent, music, sports, and crisis communications.
Who is leading PMK Entertainment?
The agency is led by CEO Cindi Berger, who oversees its operations and strategic direction.
How many employees joined from R&CPMK?
A total of 77 employees from R&CPMK have transitioned to join the ACC network.
What other divisions does PMK Entertainment work with?
PMK Entertainment collaborates with ACC Advisory and DKC as part of its integrated approach.
How is ACC scaling its operations?
ACC is expanding its workforce and enhancing its service offerings, with over 620 employees across multiple offices internationally.
