ABCS Insights Teams Up with Screenverse for Advertising Innovations
ABCS Insights, a trailblazer in ad effectiveness analytics, has formed an exciting partnership with Screenverse, the premier name in digital out-of-home (DOOH) advertising. This collaboration is set to transform how advertisers measure the impact of their campaigns in this rapidly evolving landscape.
Powerful Campaign Measurement and Optimization
The partnership will focus on full-funnel campaign validation and optimization, greatly enhancing how brand effectiveness is assessed within the advertising arena. ABCS Insights' expertise will provide advertisers with reliable insights on brand consideration and sales lift, critical metrics for evaluating campaign success.
To achieve these objectives, the company will utilize a host of innovative datasets. These include a comprehensive household receipt panel with 23 million entries, a vast survey panel of 20 million participants, and a rich location dataset that encompasses around 70 million individuals.
Privacy-Safe and Accurate Insights
This location data ensures advertisers have a clear view of consumer engagement with Screenverse's ad placements, allowing them to establish a verified connection between ad exposure and consumer action. The transparency offered by this data represents a significant step forward in advertising measurement, giving brands the confidence they need in their media spend.
Jerome Shimizu, the CEO of ABCS Insights, expressed enthusiasm regarding the collaboration, stating, "We are thrilled to partner with Screenverse to provide a comprehensive measurement solution. Screenverse's expansive network of over 100,000 digital screens across numerous markets is an incredible platform for advertisers looking to capture every consumer journey. Our measurement capabilities align perfectly with their needs, ensuring they receive actionable insights at every stage of their campaigns."
Aligning With Industry Needs
On the other side, Montana Accavallo, SVP of Programmatic and Client Strategy at Screenverse, highlighted the significance of this alliance. She said, "At Screenverse, we strive to collaborate with partners who not only grasp the complexities of programmatic DOOH but also push the envelope. ABCS Insights emerged as our preferred choice due to their profound expertise and adaptable approach to measurement, reinforcing the importance of robust metrics in maximizing the effectiveness of DOOH advertising within the wider media landscape."
About ABCS Insights
Established in 2020, ABCS Insights has quickly made a name as a leading provider of measurement solutions that focus on advertising outcomes. Their headquarters are located in Kissimmee, Florida, and they cater to various industry players, including media publishers and advertising agencies, providing them with tools to measure the real-world impact of their advertising efforts.
Utilizing a privacy-conscious methodology that prioritizes user data protection, ABCS harnesses deterministic models and survey-based approaches to connect media exposure with business outcomes. The advanced audience segmentation and optimization tools they offer empower advertisers to refine their strategies in real-time.
Recognizing Growth and Achievement
ABCS Insights has seen remarkable growth since its inception, culminating in a recent accolade as No. 59 on the Inc. 5000 list of America’s fastest-growing private companies. This recognition speaks volumes about their influence and the effectiveness of their advertising measurement solutions.
Screenverse: Leading the DOOH Revolution
Screenverse stands as a fundamental player in the digital out-of-home advertising sector. The company has forged a formidable presence in the market with a portfolio encompassing over 100,000 digital screens across various formats, including billboards and urban panels, since its founding in 2020.
This extensive network connects advertisers to premium DOOH media, offering flexibility through either programmatic or direct buying methods. The result is a vibrant marketplace where some of the world’s most prestigious brands can achieve meaningful results, benefiting both advertisers and media owners alike.
Frequently Asked Questions
What is the goal of the partnership between ABCS Insights and Screenverse?
The partnership aims to enhance campaign measurement and attribution in digital out-of-home advertising, providing comprehensive insights for brands.
What data will ABCS Insights utilize for measurement?
ABCS Insights will use a vast assortment of datasets, including a household receipt panel, a survey panel, and a detailed location dataset.
How does this collaboration impact advertisers?
The collaboration provides advertisers with actionable insights that enable them to optimize campaign performance and assess brand effectiveness.
What has ABCS Insights achieved since its founding?
ABCS Insights has rapidly grown and was recently recognized as No. 59 on the Inc. 5000 list for their outstanding growth in the advertising sector.
What kind of screens does Screenverse provide access to?
Screenverse offers access to over 100,000 digital advertising screens, including those in urban locations, retail environments, and public spaces.
