Aaron's Rent-to-Own Strengthens NASCAR Commitment
Rent-to-Own Company Continues as Main Partner for Multiple Seasons
Aaron's Rent-to-Own has affirmed its dedication to the sport of NASCAR by renewing its partnership with Front Row Motorsports (FRM) and driver Zane Smith. As they head into the 2026 and 2027 seasons, both parties are excited about what the future holds on the racing circuit.
A Leading Provider in Home Goods
Based in Atlanta, Aaron's is a premier provider of rent-to-own and retail purchase solutions. The company offers a variety of products, including appliances, electronics, furniture, and other essential home items across nearly 1,200 locations throughout various states and Canada.
Partnership Details and Expectations
Excitement surrounds the continuation of Aaron's partnership with FRM, particularly after a successful 2025 season featuring substantial achievements. Zane Smith and the No. 38 Ford Mustang Dark Horse will be racing under the Aaron's banner for an extended schedule of 11 races in 2026.
Aaron's 2025 journey was marked by some impressive moments, including three top-12 finishes with Zane Smith, such as a commendable seventh place at the second race. Cory Miller, CEO of The Aaron's Company, expressed enthusiasm regarding the renewed partnership, saying, "We are thrilled to extend our partnership with Front Row Motorsports and Zane Smith. This collaboration further strengthens our commitment to providing accessible solutions and enhances our connection with fans nationwide. We eagerly anticipate a thrilling season ahead!"
Upcoming Races in 2026
Calling all racing enthusiasts! Aaron's is gearing up for an exhilarating season that will commence at the Atlanta Motor Speedway in late February. Notable events will follow, including a remarkable race at the Circuit of the Americas where Smith previously tasted victory, winning back-to-back titles in the NASCAR CRAFTSMAN Truck Series in 2022 and 2023.
Here’s a sneak peek at Aaron's 2026 race schedule with the No. 38 Ford Mustang Dark Horse:
No. 38 Aaron's Ford Mustang Dark Horse
- 2/22 - Atlanta Motor Speedway
- 3/1 - Circuit of the Americas
- 3/8 - Phoenix Raceway
- 4/12 - Bristol Motor Speedway
- 4/26 - Talladega Superspeedway
- 6/7 - Michigan International Speedway
- 7/12 - Atlanta Motor Speedway
- 8/15 - Richmond Raceway
- 8/29 - Daytona International Speedway
- 9/19 - Bristol Motor Speedway
- 10/11 - Charlotte Motor Speedway ROVAL
Zane Smith shared his excitement, stating, "The team and I are thrilled to have Aaron's on board again, this time with an expanded role. Our past performances with them have shown promise, and we are optimistic about achieving even greater results in 2026. Our goal is to have Lucky Dog at the front, celebrating in Victory Lane!"
For those interested in finding an Aaron's store location near you, simply visit their website at Aarons.com.
Frequently Asked Questions
What is the significance of the partnership between Aaron's and FRM?
The partnership enhances Aaron's brand visibility in NASCAR while providing support and resources to the racing team for optimal performance.
How many races is Aaron's sponsoring in the upcoming season?
Aaron's is sponsoring 11 races with the No. 38 Ford Mustang Dark Horse in the 2026 season.
Who is the driver associated with Aaron's in NASCAR?
Zane Smith drives the No. 38 Ford Mustang Dark Horse for Front Row Motorsports under the Aaron's banner.
What types of products does Aaron's offer?
Aaron's provides a range of rent-to-own options for appliances, electronics, furniture, and other home goods.
How can customers find an Aaron's store?
Customers can locate their nearest Aaron's store by visiting the official website at Aarons.com.
