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A2MAC1 and Microsoft Joining Forces to Drive Automotive Innovation

A2MAC1 and Microsoft Joining Forces to Drive Automotive Innovation

A2MAC1 and Microsoft Joining Forces to Drive Automotive Innovation

A2MAC1 Selects Microsoft Azure as its Preferred Cloud Platform and Launches its Cost and Sustainability Suite in the Azure Marketplace.

A2MAC1 has embarked on a strategic partnership with Microsoft to empower stakeholders in the automotive industry. This collaboration enhances the automotive transformation by leveraging cloud-based solutions that automate and streamline essential processes in benchmarking and cost-value engineering. The centerpiece of this effort is the new Cost & Sustainability Suite (CSS), which is now available on the Microsoft Azure Marketplace.

The CSS builds on A2MAC1's acclaimed benchmarking platform, paving the way for innovative advancements through competitive transparency and insights across an expansive 90% of the global vehicle market. According to Arno Zinke, A2MAC1’s Chief Technology and Product Officer, “A2MAC1’s Costing & Sustainability Solution will enable customers to further accelerate their vehicle development cycle, save costs, and optimize their carbon footprint through an integrated experience powered by Azure.”

This partnership combines A2MAC1’s expertise with Microsoft’s technology to deliver a powerhouse solution for cost and carbon engineering specific to the automotive sector. Central to the offering are the Azure platform, which supports the A2MAC1 Cost and Sustainability Calculator, along with comprehensive material data libraries. This combination allows clients to perform in-depth cost and CO2 analysis early in the design process, enabling informed make-or-buy decisions while benchmarking against premium competitors.

Moreover, A2MAC1’s Cost and Sustainability Library facilitates rapid identification of suitable suppliers who align with specific cost and environmental performance goals. Early-stage design decisions lead to reduced development costs and lower risks, and collaboration among teams enhances agility and transparency. The Cost and Sustainability Suite further supports user engagement with “what-if” scenarios powered by industry data, facilitating shared targets and benchmarking milestones.

Utilizing Azure Front Door ensures users maintain fast and secure access to A2MAC1’s cloud applications. Additionally, the App Services and Functions provide scalable, serverless solutions designed for real-time analytics and automation. Efficient handling of extensive datasets is driven by Azure SQL Managed Instance and Azure SQL Database, while App Insights guarantees performance optimization through continuous monitoring. The technology stack also includes Elastic Cloud, enabling businesses to adapt resources seamlessly to shifting demands, along with Azure Data Factory version 2 (v2) which facilitates effortless integration with existing enterprise systems.

A2MAC1 and Microsoft are committed to exploring joint customer opportunities within the automotive domain, with a strong focus on delivering unparalleled value to both OEMs and suppliers. A2MAC1’s reputation as a leader in automotive benchmarking has been instrumental in developing next-generation vehicles, acknowledged by industry leaders as the “gold standard in the automotive industry,” as stated by Arno Zinke.

Notably, A2MAC1’s contributions have helped a leading automaker achieve noteworthy progress in their drive technology. An analysis demonstrated that the automaker's models not only surpassed significant competitors in affordability but also exhibited better performance metrics. For instance, the vehicles delivered nearly double the power, weighed 20% less than some rivals, and achieved an exceptional 8.8 HP/kg compared to the second-best performance of only 3.5 HP/kg. Such findings underscore A2MAC1’s pivotal role in fostering innovation, efficiency, and a competitive edge in the automotive marketplace.

Patrick Katenkamp, CEO of A2MAC1, remarked, “This collaboration builds on Microsoft’s expertise in cloud and AI as well as A2MAC1’s leadership position in automotive benchmarking, insights, product design and sustainable cost-value engineering. This is exactly the capabilities customers need to ‘decode the future’ and successfully compete during times of rapid change.”

In response to this partnership, Dayan Rodriquez, Corporate Vice President of Manufacturing & Mobility at Microsoft, expressed satisfaction over A2MAC1's choice of Microsoft Azure as its preferred cloud solution, highlighting that both solutions are readily accessible in the Azure Marketplace. The combination of A2MAC1’s offerings with Azure’s speed, scalability, and intelligence empowers customers to fast-track industrial innovation.

About A2MAC1

A2MAC1 is dedicated to helping clients create superior vehicles more rapidly and confidently. The company’s core mission encompasses equipping businesses with the essential information and tools required for informed decision-making, promoting innovation, and achieving sustainable growth through a distinctive blend of technical insights, competitive analysis, trend forecasting, and solutions customized to the automotive sector's demands.

A2MAC1’s global reach and unfaltering commitment to excellence make it the preferred partner for enterprises intent on maintaining a competitive edge in an ever-evolving market landscape.

A2MAC1 Communication Team

communication@a2mac1.com

24 – 26 Quai Alphonse le Gallo
92100 Boulogne-Billancourt - France
www.a2mac1.com

Frequently Asked Questions

What is the main goal of the collaboration between A2MAC1 and Microsoft?

The collaboration aims to transform the automotive industry through cloud-based solutions that enhance benchmarking and cost-value engineering processes while promoting sustainability.

How does the Cost & Sustainability Suite benefit automotive development?

The suite accelerates vehicle development cycles, optimizes carbon footprints, and supports better decision-making through insights on costing and sustainability metrics.

What resources are included in A2MAC1's solution?

A2MAC1's solution features a Cost and Sustainability Calculator, comprehensive automotive cost libraries, and access to Azure tools for real-time analytics and automation.

How can stakeholders utilize the insights gained from A2MAC1's benchmarking capabilities?

Stakeholders can leverage insights to identify competitive advantages, optimize designs, and make informed decisions regarding suppliers and production processes.

How is A2MAC1 positioned in the automotive industry?

A2MAC1 is recognized as a leader in automotive benchmarking and has earned a reputation for providing top-notch insights that drive innovation and efficiency within the industry.

About The Author

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