Celebrating a Successful Partnership
Samuel Adams, the iconic American craft brewery, has officially extended its partnership with the Boston Red Sox for another ten years, solidifying its status as the team's Official Beer. This partnership, which began in 2018, marks a significant milestone for both brands as they join forces to enhance the experience of fans and celebrate their shared commitment to the city of Boston.
A Reflection of Boston's Spirit
Community and Legacy
According to Lauren True, head of brand for Samuel Adams, the brewery is more than just a supplier of beer. It encapsulates the bold character and rich history of Boston. With roots deeply embedded in the community, Samuel Adams has embraced Boston's culture and spirit by establishing a strong presence at Fenway Park, the beloved home of the Red Sox.
Popular Game-Day Destinations
Fans flock to the Sam Deck in right field, a popular spot where over 275,000 fans have raised a glass of their favorite Sam Adams beer. The excitement continues at Sammy's On Third, the bar located beneath the third base stands, which served nearly 50,000 pints in the last season alone. From the classic Boston Lager to seasonal favorites like Summer Ale, Samuel Adams is dedicated to providing a true taste of Boston with every sip.
The Future of the Partnership
Troup Parkinson, Chief Marketing and Partnerships Officer for the Boston Red Sox, expressed pride in renewing this collaboration. He highlighted the importance of maintaining quality and tradition at Fenway Park, reinforcing how both organizations share a rich heritage in Boston.
Engaging the Community
In celebration of their ongoing partnership, Samuel Adams will host exciting watch parties at both the Downtown Boston Taproom and the Boston Brewery throughout the baseball season. These events will allow fans to catch the games on large screens while enjoying the brand's standout offerings, including the newly brewed Grand Slam Adams— a refreshing Kolsch-style ale designed exclusively for Sox fans.
Commitment Beyond Beer
Community Impact and Philanthropy
Samuel Adams is dedicated to making a significant impact in New England. The brewery has been the official beer of the Boston Marathon for several years, and over the years has collaborated with local sports legends to create limited-edition beers. Additionally, profits from brewery tours and special events support numerous local charities, demonstrating Samuel Adams' commitment to giving back to its community.
About Boston Beer Company
Samuel Adams is part of the Boston Beer Company, Inc. (NYSE: SAM), a pioneer in the craft brewing industry since 1984. The company is recognized not only for its craft beers but also for its innovative range of products that includes hard cider, seltzer, and tea. The company's ethos revolves around crafting high-quality beverages and supporting fellow brewers, strengthening the American dream of entrepreneurship.
Frequently Asked Questions
What is the duration of the renewed partnership between Samuel Adams and the Boston Red Sox?
The partnership has been extended for an additional ten years, solidifying Samuel Adams' presence as the Official Beer of the Boston Red Sox.
Where can fans find Samuel Adams beers at Fenway Park?
Fans can enjoy Samuel Adams beers at popular spots like the Sam Deck and Sammy’s On Third, which have become favorite locations for game-day celebrations.
What special events will Samuel Adams hold in relation to their partnership?
Samuel Adams will host watch parties at their Downtown Boston Taproom and Brewery throughout the baseball season, enhancing the fan experience.
What is the new beer created specifically for the Red Sox season?
The brewery has introduced Grand Slam Adams, a Kolsch-style ale to celebrate the Red Sox season, featuring the official Red Sox logo on the can.
How does Samuel Adams contribute to the local community?
Samuel Adams supports the community by donating proceeds from brewery tours to local charities and sponsoring events like the Boston Marathon.
