Introducing Manojo Mezcal
Celebrated chef Enrique Olvera, known for his excellence in the culinary world, has teamed up with a group of talented individuals to launch Manojo Mezcal. This new venture pays homage to the vibrant culture of Oaxaca through a distinct Espadín mezcal.
The Essence of Oaxaca
Manojo Mezcal encapsulates the rich tapestry of Oaxaca's traditions, highlighting its storied history in agave cultivation and mezcal production. With the guidance of Olvera and his co-founders—including Alex Ferzan, Gonzalo Gout, Thomas McDonald, and Nes Rueda—the brand seeks to embody the vibrant spirit of the region.
Craftsmanship Behind Manojo Mezcal
The name "Manojo" is a creative fusion of the Spanish words for hand and eye, symbolizing abundance and community, as the brand brings people together through the joy of mezcal. The team collaborated with experienced mezcaleros Joel Velasco and Felicitas Hernández, whose expertise spans over five decades, to develop an exceptional mezcal that resonates with flavor.
Flavor Profile of Manojo Mezcal
Manojo’s first expression highlights the use of seven to nine-year-old Espadín agave, carefully cultivated on mineral-rich soil. This artisanal process creates a flavorful mezcal with bright and fresh notes. Upon tasting, one can expect an assortment of flavors—from hints of pear to a subtle minerality, culminating in a smooth, crisp finish.
Serving Manojo Mezcal
As Enrique Olvera puts it, "Manojo Mezcal is meant to be enjoyed with friends, celebrating life and our rich cultural heritage." This mezcal is best appreciated in various settings—whether it's used in a cocktail or enjoyed simply with a slice of orange and sal de gusano (worm salt).
Production Process
Manojo Mezcal is produced in San Luis del Río, a town renowned for its abundance of Espadín agave. Agave hearts are carefully harvested and cooked underground to extract their rich flavors. They are then ground using the traditional tahona method and fermented in open-air vats before being distilled twice in copper stills.
Where to Purchase
Manojo Mezcal is now available in the U.S., and enthusiasts can explore its distinct flavors at fine retailers or via the official website. For updates and more, follow Manojo Mezcal on social media platforms.
About Manojo Mezcal
This mezcal brand is dedicated to preserving the spirit of Oaxaca. With the creative vision of Olvera and the collaborative effort of his co-founders, Manojo Mezcal aims to introduce the rich flavors of the region to a broader audience. The team has worked diligently to ensure that every bottle reflects true Oaxacan heritage, delivering an experience that's rich, complex, and enjoyable.
Meet the Mezcaleros
Joel Velasco, a fourth-generation mezcal master, has been producing mezcal for over a century, while his wife Felicitas has been pivotal in solidifying the family legacy. Together, they embody the artisanal spirit that can be tasted in every sip of Manojo Mezcal.
Frequently Asked Questions
What is Manojo Mezcal?
Manojo Mezcal is a new mezcal brand created by Chef Enrique Olvera that showcases the rich culture and flavors of Oaxaca, using traditional methods for production.
How is Manojo Mezcal made?
It is made using Espadín agave harvested from mineral-rich soil, roasted underground, and processed with traditional methods including fermentation and distillation.
What flavors can I expect from Manojo Mezcal?
Expect bright notes of pear, herbal undertones, minerality, and a smooth, crisp finish, making it versatile for cocktails or sipping.
Where can I buy Manojo Mezcal?
Manojo Mezcal is available online and at select retailers across the United States.
Who are the founders of Manojo Mezcal?
The founders include Chef Enrique Olvera, Alex Ferzan, Gonzalo Gout, Thomas McDonald, and Nes Rueda, collaborating with skilled mezcaleros Joel Velasco and Felicitas Hernández.
