Northern Lights Tourism Sees Robust Global Growth
Dust off your knit cap, folks—if there's ever been a time to chase the Northern Lights, it's now. We're seeing the kind of surge in interest for aurora tourism that rivals a bull market high. Trip.com’s numbers speak for themselves—a massive 225% year-over-year (YoY) rise in bookings for aurora-viewing tours. And global searches for these ethereal displays are up...
Continue Reading