We sell our products across the United States to a variety of customers through our online store.
We have delivered samples and will continue to deliver samples of our products to retail chains such as Wal-Mart, Target, Sam’s Club, Costco, Kroger, BJ’s and Albertson’s and in retail stores and evaluate their interest of our product.
Sales and Marketing
To date, our sales have primarily been through our online store at www.nateshomemade.com. We continue presenting the product and providing samples to distributors and retailers. We have prepared several advertisements for placement in various grocery industry related journals and magazines, but we have not begun placement yet.
It's pancakes. In a can. It's made $15 million.
(Fortune Small Business) -- In 2001, Sean O'Connor was a co-owner of Thee Parkside, a San Francisco club that served up punk bands alongside yak burgers and bear-meat chili. When the dot-coms collapsed, he pared down the menu to focus on cheap, creative snacks. During an experiment with whipped cream canisters and funnel cake -- a project that failed miserably -- he stumbled on a better idea: putting pancake mix in pressurized cans for quick and easy breakfasts.
By 2005 O'Connor, now 38, had left the restaurant business and filed patents for Batter Blaster, an organic pancake-and-waffle mix in a pressurized can with a point-and-shoot nozzle.
Through word of mouth, social networking and publicity stunts -- traveling 180,000 miles in an Airstream trailer to visit county fairs; rallying a team to cook 76,382 pancakes in eight hours to set a Guinness World Record -- O'Connor and his 16 employees have gotten Batter Blaster into 13,000 outlets nationwide, including Costco (COST, Fortune 500) and Whole Foods (WFMI, Fortune 500) stores.
"We aren't feeling the recession like everyone else is," he says. "We are one of the few truly innovative products to come out in the egg and dairy set."
In 2008 Batter Blaster's annual revenues hit $15 million. O'Connor expects the total for 2009 to surpass $19.5 million.
"It sells incredibly well. It's a convenience item and great for the elderly, who make single servings, along with parents, single people and campers," says Jeff Mejia, director of perishables for DPI Specialty Foods, which distributes the product to Albertsons, Bristol Farms and Jensen's stores. The product retails for $4.99 a can.
There's no denying the lowbrow reputation of sprayable foods. (Think Easy Cheese and Reddi-wip.) O'Connor argues that what Batter Blaster lacks in cachet, it makes up for in a hassle-free, fun-to-use design that appeals to families.
That sounds about right to chef Manuel Trevino of the newly opened Travertine restaurant in New York City. "I would most likely only use it when cooking for my kids," he says. "You will undoubtedly be sacrificing a little flavor for fun, but utilizing a spray makes it easier to master the art of creative pancake-making, which children tend to love."
O'Connor is banking on kid-friendliness. His plans? More versions of the product that add new flavors, along with brightly colored batters, in the mix.
THIS VIDEO foreshadows the creation of Nate's Homemade Brand and the road to procure the capital needed to fine tune the pancake and waffle batter and to develop other top selling products in this market.
Nate Steck: Chairman and Chief Executive Officer
Entrepreneur and trained French Chef and with over 20 years experience in Product Development and Food Production. Developed over 30 successful products from concept to shelf with National distribution for consumer brands and private labels , cumulative sales of 175M . Co-founder of Batter Blaster, Elena’s Food Specialties and Founder of Elite foods.
Launched in 2007, Batter Blaster was the only organic refrigerated pancake and waffle batter in a pressurized can. Reached national distribution and retails sales of 30M. Batter Blaster won Grocery Manufactures Association Award for Innovation and Creativity. Batter Blaster garnered media attention from The Today Show , Regis and Kelly, Sunday Morning, The Food Network’s Unwrapped , as well as 7000 blog mentions. Oversaw all product development and plant management. Created a “new food category” using traditional products in a modern delivery system.
Marc Kassoff: Vice-President, CFO, Director
Mr. Kassoff is currently the President and CEO Meyer, Christian and Associates, Inc. a healthcare subrogation firm. "This has been my position for the last 17 years." Mr. Kassoff is also on the Board of the Effect and Encompass which serves the South Orange County community as a Drug and Alcohol Recovery Program.
Tim Denton: Secretary/Director
Timothy Denton has practiced law in California since 1981 , and during that time he has represented and assisted dozens of start-up companies and other businesses, handling both matters involving transactional business as well as civil litigation. For the past 12 years he has been the Supervising Attorney at The Firm of Meyer Christian & Associates, primarily representing hospitals and medical provider groups, working with his clients to ensure regulatory compliance with state and federal laws and agencies. He has continued to work with business development issues for a number of start-up businesses throughout this period, including assisting in the development of Nate's Foods, Inc.
Jeremy Kaplan: Vice-President of Marketing and Branding
Mr. Kaplan is a marketing executive and designer with over 17 years experience in retail marketing, branding and design . He has overseen marketing and creative projects that led to the rollout of new product and services for Bloomingdale’s, Ralph Lauren, Donna Karen, Acura, Samsung, Sun Microsystems and NapaStyle. Jeremy has managed marketing campaigns in support of store openings for Bloomingdale’s, and has held roles designing fixtures and furniture for Lexus, Philz Coffee, and Sessions snowboarding and outerwear.
New BoardMember: ABCO Lab, CEO
On December 1, 2015, the Company announced that David Baron , the President of ABCO, will be joining the Board of Directors of Nate’s Food. As the President of our co-packer and production partner ABCO, David brings years of business and manufacturing experience to our Board of Directors and will be an ongoing and continuing source of information and advice on how to improve operations in order to maximize efficiency and profitability. More information regarding ABCO is available at www.abcolabs.com