Xifeng Liquor Integrates Baijiu Brewing and Modern Services
Forging a New Path for an Age-Old Craft A splash of tradition with a shot of modern flair—that's where Xifeng Liquor is heading as it mixes baijiu's rich history with the conveniences of 21st-century services. Zhang Zheng, the head honcho at Shaanxi Xifeng Liquor Co., Ltd., laid out this ambitious playbook at a big-deal consumer brands shindig in Baoji City. This isn't...
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