Big Sipz Rides RTD Wave With Vodka-Based Lyte Ade
Cracking Into a New Segment Well, it looks like Big Sipz is shaking things up with their latest concoction—Lyte Ade. In the beverage world, where spiked seltzers and canned cocktails have run riot, Big Sipz is kicking open the door to the ready-to-drink (RTD) segment with a vodka twist. This isn't just any can; we're talking about a fancy 500ml resealable Tetra Pak...
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