9Rooftops Reappointed for South Carolina Tourism Marketing
9Rooftops, known for its innovative marketing strategies, has been reappointed as the Marketing and Advertising Agency of Record for the South Carolina Department of Parks, Recreation & Tourism (SCPRT). This marks a continued partnership aimed at showcasing the beauty and attractions of South Carolina.
A Commitment to Tourism Growth
Kevin Meany, President and CEO of 9Rooftops, expressed excitement over this reappointment. Being a long-time resident and business owner in the area, he relishes the opportunity to craft campaigns that resonate with audiences and stimulate tourism flow into the region. The agency aims to create compelling stories that highlight the unique experiences South Carolina has to offer.
The Success of the Discover South Carolina Campaign
Initially chosen as SCPRT’s Agency of Record in 2013, 9Rooftops was tasked with bolstering sustainable tourism and enhancing the state’s economic landscape. The agency rolled out the Discover South Carolina campaign, unveiling hidden gems and niche destinations. Impressively, this initiative has inspired over 6.5 million trips to explore lesser-known attractions and contributed around $2.05 billion in projected hotel revenues, demonstrating significant economic impact.
Uplifting Local Experiences
The Discover South Carolina campaign has not only facilitated tourism growth but has won numerous accolades in tourism circles. The creativity of 9Rooftops has set the stage for South Carolina to emerge as a vibrant travel destination, showcasing everything from the SC BBQ Trail to the exciting Chef Ambassador program featuring renowned local talents.
Future Initiatives and Ongoing Innovation
Looking forward, 9Rooftops aims to refresh the Discover South Carolina campaign while further spotlighting undiscovered areas. The agency plans to evolve their marketing strategies to continue drawing in visitors attracted to South Carolina’s rich culture and splendid landscapes.
Significant Economic Contributions
Over the past five years, the tourism sector in South Carolina has experienced a remarkable economic boost of $4.5 billion. With both DiscoverSouthCarolina.com and SouthCarolinaParks.com ranking first among state tourism and park websites, the efforts of 9Rooftops and SCPRT remain vital in driving visitor engagement and economic growth.
Achievements in Marketing Metrics
Under the guidance of 9Rooftops, SCPRT has achieved impressive market performance metrics, demonstrating the effectiveness of their collaborative campaigns. This includes a notable 12% increase in video completion rates, doubled click-through rates for paid search, and robust engagement on social platforms.
Enhancing Visitor Experiences
According to SCPRT Director Duane Parrish, the partnership with 9Rooftops has been integral to the strategic marketing journey. Creative initiatives, from the Chef Ambassador program to the Ultimate Outsider challenge, have inspired visitors to explore diverse experiences within the charming small towns and natural wonders of South Carolina.
About 9Rooftops
9Rooftops is an award-winning marketing agency that empowers brands by employing data-driven creative strategies. With a presence in both the United States and the United Kingdom, the agency is connected to a broader network, partnering with numerous esteemed brands, including a significant portion of Fortune 500 companies.
About SCPRT
The South Carolina Department of Parks, Recreation & Tourism operates as a cabinet agency focused on managing state parks and presenting South Carolina as an attractive travel destination. By fostering recreational development in communities, SCPRT plays a pivotal role in enhancing the state’s economic vitality through tourism.
Frequently Asked Questions
What is 9Rooftops' role for South Carolina tourism?
9Rooftops serves as the Marketing and Advertising Agency of Record for the South Carolina Department of Parks, Recreation & Tourism, focusing on enhancing tourism through strategic campaigns.
When did 9Rooftops start collaborating with SCPRT?
9Rooftops was initially appointed as SCPRT's marketing agency in 2013 and has been instrumental in promoting the state since then.
What campaign has 9Rooftops launched for South Carolina?
They launched the Discover South Carolina campaign to bring attention to lesser-known attractions and promote local tourism.
How has the campaign impacted South Carolina's economy?
The campaign has significantly driven tourism, generating over $2.05 billion in hotel revenue and inspiring millions of trips.
What future plans does 9Rooftops have for the campaign?
9Rooftops aims to refresh the Discover South Carolina campaign, focusing on evolving messaging to continue driving visitation to undiscovered areas.
