7-Eleven Launches Exciting New Cold Brew Tea Lineup
In an exciting move, 7-Eleven, Inc. is celebrating its storied history by introducing the Southland Reserve™ line of cold brew teas. This new product range, developed in collaboration with AriZona Beverages, aims to bring taste and innovation together. The four unique flavors—Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea—are designed to quench customers' thirst while honoring the brand’s deep roots.
A Legacy of Innovation
Since its founding in 1927, 7-Eleven has consistently pushed the envelope in the convenience retail sector. Originating from a humble beginning as the Southland Ice Company, the company soon gained fame for innovative ideas such as self-serve soda fountains and on-the-go coffee. Today, they continue this tradition with new offerings like Southland Reserve.
Introducing Southland Reserve Cold Brew Teas
The Southland Reserve lineup embodies 7-Eleven's commitment to delivering customer satisfaction. The cold brew tea flavors are available in 16 oz. bottles, utilizing a careful extraction process that ensures each sip is filled with bold yet smooth flavors.
Flavor Profiles to Suit Every Taste
Whether you prefer the classic sweetness of Sweet Tea or the refreshing properties of Unsweet Tea, there is truly a flavor for everyone. Those with a hint of creativity might enjoy the invigorating Peach Tea or the zesty Lemon Tea. This array of flavors signifies 7-Eleven's understanding of diverse customer preferences.
Honoring the Heritage in Every Sip
The packaging for the Southland Reserve teas pays homage to the company’s rich heritage, featuring designs reminiscent of the 1950s. This visual storytelling not only highlights the brand’s nostalgic feel but also serves as a reminder of its evolution and pioneering spirit.
Crafted with Quality Ingredients
The cold brew teas are made using premium tea leaves sourced from countries like Argentina, Indonesia, and Kenya. The meticulous brewing process avoids bitterness while ensuring an aromatic experience, resulting in a beverage that is not just refreshing but deeply enjoyable.
What Industry Leaders Are Saying
Nikki Boyers, Vice President of Private Brands at 7-Eleven, emphasized the significance of this launch. “Southland Reserve Cold Brew tea celebrates our past while embracing the present, allowing our customers to enjoy a familiar yet innovative drink,” she stated.
Similarly, Don Vultaggio, Chairman and Founder at AriZona Beverages, shared their excitement about the partnership. “This collaboration to create Southland Reserve Cold Brew tea merges our experience with 7-Eleven's iconic heritage. We are confident this new line will resonate with customers,” he remarked.
About 7-Eleven, Inc.
Renowned as the premier name in the U.S. convenience industry, 7-Eleven, Inc. operates and franchises over 13,000 stores across the U.S. and Canada. The convenience retailer is known for popular items such as Slurpee® and Big Gulp®, alongside its diverse range of fresh food options that cater to the modern consumer.
About AriZona Beverage Company
AriZona Beverages has been a family-owned business since its inception in Brooklyn in 1992. It has built a reputation around high-quality beverages and unique packaging, appealing to a wide customer base without relying heavily on traditional advertising. They have established themselves as leaders in the iced tea market, all while remaining committed to social media engagement and consumer trends.
Frequently Asked Questions
What is the Southland Reserve tea lineup by 7-Eleven?
The Southland Reserve tea lineup features four unique cold brew flavors, including Sweet Tea, Unsweet Tea, Peach Tea, and Lemon Tea.
When did 7-Eleven start its cold brew tea line?
The introduction of the Southland Reserve cold brew tea line marks an important step in 7-Eleven’s ongoing innovation journey.
What makes Southland Reserve teas special?
These teas are crafted using high-quality tea leaves and a cold steeping process, ensuring a flavorful and refreshing beverage with no bitterness.
Are these teas available nationwide?
Yes, Southland Reserve cold brew teas are available at 7-Eleven, Speedway, and Stripes stores across the United States.
Why is the packaging design significant?
The packaging design pays homage to the 1950s era, reflecting 7-Eleven’s rich history in the convenience retail sphere.
