7-Eleven Launches Annual Showcase for Emerging Brands
7-Eleven, Inc., known as the largest convenience retailer globally, is excited to announce the opening of applications for its sixth yearly Brands with Heart™ showcase. This unique program seeks innovative and purpose-driven brands ready to exhibit their products at 7-Eleven, Speedway, and Stripes stores across the country.
Introducing the Brands with Heart™ Showcase
The Brands with Heart initiative provides a significant opportunity for emerging companies looking to enter the retail channel. This year, 7-Eleven is focusing on consumer packaged goods that challenge the norms of their market categories and cater to the needs of convenience store shoppers who are always on the go.
Jesus Delgado-Jenkins, the Executive Vice President and Chief Merchandising Officer at 7-Eleven, shared, "Our commitment lies in being a launchpad for fresh, innovative ideas. The aim is to curate a diverse selection of groundbreaking products that connect with our customers, offering practical solutions. We believe forming partnerships with promising brands is vital to crafting a future-focused product lineup."
Application Process and Innovations
If your brand fits this description, you are encouraged to share your product details, emphasizing unique positioning and innovative practices, notably in sustainability. 7-Eleven is particularly interested in brands prepared to unveil their products in a considerable number of stores. Selected brands will undergo virtual preparation sessions leading up to their pitches to 7-Eleven team members, ensuring they are well-equipped for the experience.
Key Dates and Locations for the Showcase
An in-person showcase is set to take place at the 7-Eleven Store Support Center. The candidates will not only get the opportunity to pitch their products to category managers but will also receive additional educational sessions that will greatly benefit their brands.
Supporting Emerging Brands
Marissa Jarratt, the Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven expressed enthusiasm for the initiative, stating, "We are thrilled to open doors for nascent brands, especially those that contribute positively to the planet and its inhabitants. We look forward to uncovering new products that deliver exceptional taste and offer cutting-edge choices that meet our customers' expectations while aiding emerging brands in making their mark in the convenience store sector."
The Aftermath of the Showcase
Post-showcase, select brands will have the exciting chance to be tested in participating stores nationwide, which presents invaluable exposure and an opportunity to engage with a broader customer base.
How to Apply
Brands interested in participating can apply through the dedicated link available online for submissions. The deadline for applications is fast approaching, so prospective participants are encouraged to move quickly to take part in this unique opportunity.
About 7-Eleven, Inc.
7-Eleven, Inc. stands as the leading name in the convenience retail industry across the United States. With over 13,000 stores in the U.S. alone and a presence in Canada, 7-Eleven not only operates and franchises its own stores but includes other renowned brands under its umbrella. The company has expanded its offerings significantly, with an array of high-quality prepared foods such as sandwiches, salads, and various snacks recognizable by their iconic names, including Slurpee and Big Gulp. 7-Eleven is dedicated to providing exceptional value through private brand products and a best-in-class customer loyalty experience.
Frequently Asked Questions
What is the Brands with Heart™ showcase?
The Brands with Heart™ showcase is an annual event by 7-Eleven that provides emerging brands the opportunity to demonstrate their innovative products to customers and category managers.
How can brands apply for the showcase?
Interested brands can apply by visiting the specified application link before the submission deadline.
What types of products is 7-Eleven looking for?
7-Eleven seeks innovative consumer packaged goods that disrupt their category and align with the needs of on-the-go customers.
What happens after the showcase?
Selected brands may have their products tested in participating 7-Eleven stores nationwide, enhancing their market reach.
Who can participate in this program?
The program is aimed at emerging brands with innovative products that reflect sustainability and readiness to be launched in a retail environment.
