4BY4 to Unveil Groundbreaking AI Video Technology at NAB 2025
4BY4, an innovative leader in AI-driven content solutions, is gearing up to participate in the highly anticipated NAB Show. This event, recognized as the premier exposition for broadcasting and media technology, will take place in Las Vegas from April 5 to 9, where 4BY4 will proudly showcase its advanced video solution 'PIXELL' in cooperation with the 8K Association.
Highlighting the Features of PIXELL
As part of its efforts to connect with a wider audience, 4BY4 will be present at the 8K Association booth, illustrating the capabilities of PIXELL, a cutting-edge AI-powered video optimization tool. This solution has been engineered to significantly lower storage needs and reduce bandwidth usage, all the while retaining exceptional visual quality. By enhancing video files for optimal delivery, PIXELL ensures a smoother streaming experience and enhances the efficiency of content distribution.
Connecting with Broadcasters and Content Creators
This year marks 4BY4's inaugural appearance at NAB, and the company is eager to engage with professionals spanning the broadcasting, content creation, and media distribution sectors. Attendees can expect comprehensive presentations of the PIXELL product line, which now includes a variety of expanded on-premises hardware solutions tailored to meet the dynamic demands of broadcasting equipment providers.
Innovations in Video Quality and Processing
4BY4 will highlight its partnership with the 8K Association, emphasizing its membership with a global leader devoted to advancing the 8K ecosystem. This collaboration reinforces 4BY4's commitment to offering high-quality video enhancement solutions designed to meet the ever-evolving requirements of the industry. The PIXELL system dramatically upscales content to 8K ultra-high-definition quality while achieving a remarkable reduction in bitrate by more than 50%, thus enhancing both visual fidelity and distribution effectiveness.
Live Demonstrations and Cutting-Edge Solutions
At NAB 2025, attendees will witness firsthand the remarkable features of PIXELL, including:
- SaaS and API solutions that allow for seamless integration into cloud environments.
- An extensive array of on-premises hardware solutions equipped with robust GPUs or NPUs, offering direct deployment on clients' servers.
- Live demonstrations showcasing:
- Upscaling content from Full HD (2K) or 4K to 8K for enhanced visual quality.
- Reducing bitrate without sacrificing quality, improving both storage efficiency and distribution.
Seongwan Bae, Head of PIXELL Business at 4BY4, expressed excitement about their expanded product offerings: "Our newly broadened lineup is crafted to serve a diverse clientele—from major broadcasters and studios to smaller production entities and independent creators. With a growing global interest, we aim to forge new partnerships and explore sales opportunities during NAB to bolster PIXELL's international footprint."
For media inquiries, please contact:
Chee Lee, Director
contact@4by4.com
About 4BY4 (KRX: 389140 KQ)
Founded in 2017, 4BY4 stands at the forefront of visual content technology, utilizing proprietary AI innovations to transform various industries. The company encompasses three primary divisions: KEYCUT visual, dedicated to immersive content creation; KEYCUT stock, featuring an extensive library of 8K super-high-definition video stock; and PIXELL, the AI-driven video enhancement solution. 4BY4 is uniquely positioned in the market as a member of the Global 8K Association, and it aims to redefine the entire content ecosystem from creation to consumption. Headquartered in Seoul, Korea, the company made its public debut on the KOSDAQ in April 2022.
Frequently Asked Questions
What is the main focus of 4BY4 at NAB 2025?
4BY4 aims to showcase its AI-powered video optimization solution, PIXELL, highlighting its benefits in video quality and efficiency.
Where will 4BY4 be located during the NAB Show?
4BY4 will be featured at the 8K Association booth (W3942) at the NAB Show in Las Vegas.
What unique features does PIXELL offer?
PIXELL provides AI-driven video optimization that significantly reduces storage requirements while enhancing visual quality, allowing for smoother streaming experiences.
Who is the target audience for 4BY4's products?
The products are designed for a variety of users including broadcasters, content providers, studios, and freelance creators.
How does 4BY4 support the 8K ecosystem?
As a member of the 8K Association, 4BY4 collaborates with industry leaders to advance the 8K video quality and distribution standards.
