3Si Security Systems Launches Dynamic New Brand Identity
3Si Security Systems Launches Dynamic New Brand Identity
Today marked a significant milestone for 3Si Security Systems, a frontrunner in providing innovative security solutions. The team unveiled a bold new rebranding at the ASIS Global Security Exchange Conference. This major shift signifies a transformative era built around advanced technology and real-world implementation.
The Evolution of 3Si
The rebranding is a culmination of strategic mergers and integrations, notably with Wren Solutions, Edge360, and CovertTrack Group. These collaborations have strengthened the company's technology offerings and brought together highly skilled professionals in the security sector. As a result, 3Si is now positioned to serve clients that include top law enforcement agencies and renowned brands in the financial and retail industries.
Unified Under One Vision
With this rebranding, 3Si is consolidating its diverse range of security solutions under a unified identity. The goal is to present a cohesive brand that reflects its commitment to crafting safer environments. This initiative not only enhances its visual identity but also underscores its mission of providing actionable intelligence through integrated systems.
Key Innovations: The Power of 3
The core offering of the new 3Si revolves around what is termed the Power of 3. This comprises three distinct yet complementary product lines that cater to varied security demands:
Wren by 3Si
The Wren product line encompasses a diverse range of camera and video solutions tailored to various environments. From project support to rapid prototyping, Wren is designed for reliable video capture that businesses can depend on.
Covert by 3Si
The Covert line includes custom covert GPS tracking devices that are seamlessly integrated into daily operations. These tools leverage advanced location technology to provide real-time tracking intelligence, essential for both immediate responses and detailed investigations.
Surveill by 3Si
Surveill is a cutting-edge Video Management Platform that emphasizes scalability and performance. Utilizing modern containerized architecture, it ensures rapid deployment and efficient resource usage. From intuitive controls to global update management, Surveill equips clients with comprehensive tools to manage security effectively.
A Commitment to Law Enforcement
CEO Matt Kushner emphasized the importance of the rebranding in better serving over 10,200 law enforcement partners. The company’s proactive strategies aim to enhance situational awareness for police dispatchers. This empowers officers to make informed and timely decisions during high-stakes situations involving serious crimes. As 3Si evolves, the company is committed to staying ahead of emerging threats to ensure the security of clients and communities.
Phased Transition and Ongoing Support
The rebranding will take place over the next 90 days, concluding with a unified web presence by early in the upcoming year. Throughout this phased transition, 3Si will maintain open lines of communication with clients and partners, providing regular updates to ease the shift to the new brand identity. Clients can look forward to enhanced user experiences and an invigorated brand mission.
About 3Si Security Systems
3Si is dedicated to delivering sophisticated security solutions that combine advanced video management, GPS tracking, and specialized hardware to protect assets across various industries. Their impressive track record includes aiding in the arrest of over 20,000 criminals and the recovery of $150 million in stolen property, reflecting their commitment to law enforcement and community safety.
With the firm belief in creating a safer world, 3Si is preparing to support clients and partners with renewed energy and innovative technologies.
Frequently Asked Questions
What is the new focus of 3Si Security Systems?
3Si is focusing on delivering actionable intelligence through an integrated platform to ensure safety and security.
How will the rebranding affect clients?
Clients can expect enhanced product offerings and a more cohesive brand experience that better delivers on security solutions.
What products are part of the Power of 3 initiative?
The Power of 3 includes Wren, Covert, and Surveill, each addressing specific security needs.
Who is the target audience for 3Si's solutions?
3Si's solutions are designed for law enforcement, businesses in retail and finance, and any organization looking to enhance security measures.
How can clients learn more about 3Si's solutions?
Clients can explore the new brand identity and offerings by visiting the official 3Si website.
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