36Kr Holdings' Financial Report Overview
36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), an innovative platform dedicated to empowering New Economy participants in China, recently disclosed its unaudited financial outcomes for the six months terminating on June 30, 2025. This report signifies a pivotal period as it underscores the Company’s growth trajectory and operational enhancements.
Financial and Operational Highlights
Follower Growth: The Company achieved a remarkable milestone with the number of followers reaching 36.6 million, reflecting a notable increase of 9.9% from last year’s 33.3 million.
Total Revenues: In the first half of 2025, total revenues amounted to RMB93.2 million (approximately US$13.0 million), albeit showing a slight decline from RMB102.4 million during the corresponding period of the previous year.
Revenue Breakdown
Online Advertising Services: Reported revenues stood at RMB74.5 million (US$10.4 million) compared to RMB80.4 million a year earlier, primarily due to adjustments in advertising strategies by some clients.
Enterprise Value-Added Services: Revenues decreased to RMB12.2 million (US$1.7 million), down from RMB13.4 million, as the Company refines its service offerings.
Subscription Services: The segment also saw a drop in revenues, posting RMB6.4 million (US$0.9 million) versus RMB8.6 million last year, attributed to changes in their business model.
Improved Profitability
Gross Margin: A remarkable increase in gross margin was noted at 54.4%, improving by 10 percentage points from 44.4% in the previous period. This surge is attributed to stringent cost control efforts.
Operating Expenses: The Company succeeded in reducing operating expenses significantly, amounting to RMB55.9 million (US$7.8 million), down by 52.3% from RMB117.0 million in the previous year.
Net Loss Reduction: The net loss notably shrank to RMB4.8 million (US$0.7 million), demonstrating a 95% improvement from the previous year's RMB95.9 million loss, highlighting effective operational management.
Management Commentary
Mr. Dagang Feng, Co-chairman and CEO, expressed satisfaction with the increased profitability through focused strategies across various sectors, including content innovation and technology application. He emphasized the commitment to strengthening their content ecosystem and leveraging AI for sustained growth.
CFO Mr. Xiang Li added that enhancing operational efficiency remains a priority as they focus on maximizing gross margin and minimizing losses while exploring new AI-driven revenue opportunities.
Future Outlook
36Kr is poised to reinforce its market position by expanding its service offerings and deepening its content moat. With solid foundations set in the first half of 2025, the management team is optimistic about the Company’s continued growth amidst evolving market dynamics.
Frequently Asked Questions
1. What are the financial highlights for 36Kr in the first half of 2025?
36Kr reported total revenues of RMB93.2 million and a net loss of RMB4.8 million, showcasing significant improvements in profitability compared to the previous year.
2. How many followers does 36Kr have as of June 2025?
As of June 30, 2025, 36Kr has a follower count of 36.6 million, reflecting a growth of 9.9% year-over-year.
3. What contributed to the increase in gross margin?
The increase in gross margin to 54.4% was primarily due to strict cost control measures implemented across operational activities.
4. What does Mr. Dagang Feng say about the company’s future?
Mr. Feng highlighted the focus on content innovation, commercialization, and incorporating AI technology for sustainable growth moving forward.
5. How is 36Kr adapting its service offerings in 2025?
36Kr is adapting its services by refining its customer strategies and enhancing its product offerings to respond effectively to market needs.
