19 Crimes Unveils Severed Red: A Bold New Wine Experience
Introducing an innovative addition to the wine market, 19 Crimes has launched a limited-edition red blend called Severed Red. This captivating wine not only presents unique flavors but also introduces an immersive experience, combining the infamous Liquid Death brand with 19 Crimes’ rich storytelling tradition.
Severed Red: A Blend of Flavors and Stories
The new wine features Liquid Death's mascot, Murder Man, who embodies a fictional '20th Crime' — Murdering Thirsts. As a tribute to the eccentric flavor, this red blend showcases the rebellious spirit of its predecessors. Known for turning convicted criminals into pioneering colonists, 19 Crimes honors them through this unique release. Severed Red is characterized by its dark hue, toasted hazelnut notes, coconut hints, and violet undertones, making it a tempting treat for wine lovers.
Bringing the Experience to Life
Each bottle of Severed Red comes with a QR code, unlocking a special augmented reality experience that narrates the engaging stories of Murder Man’s fictional crimes. These stories connect the drinkers to the brand’s history, highlighting the struggles of past convicts like Jane Castings, Michael Harrington, and John Boyle O’Reilly, whose thirsts were humorously 'murdered' by this dark wine.
Acknowledging a Unique Collaborator
Jon Solimando, Global Director of 19 Crimes, expressed enthusiasm about the launch, stating, "19 Crimes breaks stuffy wine conventions, and Severed Red continues that tradition. This release enhances our collection of rebellious editions that make 19 Crimes distinctive. Severed Red dares to redefine what wine can be — bold and enjoyable!" The wine is developed in California and features a precise addition of Liquid Death Mountain Water, a tribute to the narrative behind Murder Man.
Community and Engagement
Liquid Death, a well-known non-alcoholic beverage partner, shared its support for this creative venture. Dan Murphy, SVP of Marketing at Liquid Death, noted, "We love seeing brands like 19 Crimes build on the world Liquid Death has created. It’s fantastic to have Murder Man celebrated as the newest 19 Crimes celebrity." This collaboration showcases the merging of two unique brands in the beverage industry.
Availability of Severed Red
Severed Red is currently available in limited quantities through 19 Crimes’ official website and will soon hit retail outlets nationwide starting January 2026. This exceptional wine is set to become a must-have gift for the holiday season, offering a remarkable experience packed in each bottle. For those eager to find this remarkable blend in stores, they can utilize the 19 Crimes Store Locator for assistance.
Special engagement is encouraged on social platforms, with the invitation to connect on Facebook, Instagram, and X using the handle @19crimes.
Frequently Asked Questions
What is Severed Red by 19 Crimes?
Severed Red is a limited-edition red blend that combines unique flavors with augmented reality experiences, featuring Liquid Death's Murder Man.
How does the augmented reality experience work?
Each bottle features a QR code that unlocks a unique augmented reality experience telling the fictional stories behind the wine and its mascot.
What types of flavors does Severed Red include?
The wine features notes of toasted hazelnut, coconut, and violet, creating a unique tasting experience for wine enthusiasts.
When will Severed Red be available in stores?
National retail availability for Severed Red is set to begin in January 2026, with current purchases possible through 19 Crimes’ website.
How can I stay updated on 19 Crimes and their products?
Follow 19 Crimes on social media platforms like Facebook, Instagram, and X for the latest updates and product announcements.
