"One thing delaying a full court press PR campaign in Martin's mind could be his desire to get more traction first. Get farther down the road on his plan before showing it to the world - get a decent head start if you will."
I believe he stated this in his first interview last year. Just proves our CEO has a solid head on in shoulders and shows EWSI will not be a flash in the pan. Rome wasn't built in a day. We are going to get there, no doubt about it.