NetworkNewsBreaks - SRAX Inc. (NASDAQ: SRAX) Platf
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Posted On: 06/12/2020 4:53:02 PM
NetworkNewsBreaks - SRAX Inc. (NASDAQ: SRAX) Platform Tracks Shifting Consumer Patterns, Preferences
SRAX (NASDAQ: SRAX), through its BIGtoken platform, leverages the consumer data of its 16 million users to generate useful data sets that are available to marketers for a fee. A recent article further discussing the company’s platform reads, “The first BIGtoken study was conducted with Publicis Groupe, one of the largest marketing and communications companies in the world (http://nnw.fm/elLX7). Using BIGtoken’s Lightning Insights, millions of consumers were surveyed to analyze their buying activities surrounding Mother’s Day, giving insight into how the current economic conditions are affecting consumption patterns. While the results showed that 70% of the study participants felt Mother’s Day was either ‘neutral’ or ‘not important,’ 84% still celebrated the day, 68% bought a gift and 49% made that purchase online. . . . In addition to the Mother’s Day survey, the BIGtoken platform was also leveraged to research the sentiments of users regarding the reopening of the United States (http://nnw.fm/vBS0X), revealing that 67% feared it will lead to an increased spread of the coronavirus while 32% intend to immediately purchase nonessential goods and services once the country reopens. According to the survey, the types of businesses that users intend to visit include state parks and beaches (39.7%), supermarkets and banks (37.2%), barber shops and nail salons (33.3%), restaurants (29.5%), and nonessential retail stores (25.6%).”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
SRAX (NASDAQ: SRAX), through its BIGtoken platform, leverages the consumer data of its 16 million users to generate useful data sets that are available to marketers for a fee. A recent article further discussing the company’s platform reads, “The first BIGtoken study was conducted with Publicis Groupe, one of the largest marketing and communications companies in the world (http://nnw.fm/elLX7). Using BIGtoken’s Lightning Insights, millions of consumers were surveyed to analyze their buying activities surrounding Mother’s Day, giving insight into how the current economic conditions are affecting consumption patterns. While the results showed that 70% of the study participants felt Mother’s Day was either ‘neutral’ or ‘not important,’ 84% still celebrated the day, 68% bought a gift and 49% made that purchase online. . . . In addition to the Mother’s Day survey, the BIGtoken platform was also leveraged to research the sentiments of users regarding the reopening of the United States (http://nnw.fm/vBS0X), revealing that 67% feared it will lead to an increased spread of the coronavirus while 32% intend to immediately purchase nonessential goods and services once the country reopens. According to the survey, the types of businesses that users intend to visit include state parks and beaches (39.7%), supermarkets and banks (37.2%), barber shops and nail salons (33.3%), restaurants (29.5%), and nonessential retail stores (25.6%).”
Please see full disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
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