Zeta Global Introduces Innovative AI Marketing Solution for Growth
Zeta Global Launches the Zeta Media Engine
Today, Zeta Global (NYSE: ZETA), renowned for its AI-driven marketing cloud, announced an exciting new solution known as the Zeta Media Engine, which is powered by Snowflake. This innovative media engine is designed to create a privacy-conscious environment, allowing marketers to utilize Snowflake's Data Clean Room along with Zeta's proprietary Identity Graph and advanced AI tools to activate people-centric marketing across various digital platforms.
Transforming Marketing Precision with Data Collaboration
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, highlighted the significance of this announcement, stating, "Our collaboration with Snowflake signifies a pivotal moment for marketers looking to boost the accuracy of their campaigns without compromising on reach and scale." The Zeta Media Engine enhances the Zeta Marketing Platform's capabilities directly within the data ecosystems of Snowflake customers. This integration enables marketers to enrich, expand, and activate their first-party data, resulting in improved personalization across all paid media channels.
AI-Driven Marketing for the Modern Era
Bill Stratton, the Global Head of Media, Entertainment & Advertising at Snowflake, shared his perspective, stating, "As data-centric marketing becomes crucial, our collaboration with Zeta allows marketers to tap into the power of the Zeta Media Engine, maximizing their data's potential through seamless programmatic activation. The Zeta Media Engine operates in a privacy-focused setting, thereby supporting personalized and efficient advertising outcomes.”
Key Features of the Zeta Media Engine
The Zeta Media Engine is built to empower marketers in delivering tailored customer experiences. Here are some notable features:
- People-based Prospecting: This feature enables marketers to streamline their workflow by enriching their first-party data with Zeta's expansive dataset comprising over 240 million profiles. This enrichment process occurs within the secure environment of a Snowflake Data Clean Room, allowing brands to leverage their first-party data to build actionable audience segments using Zeta’s identity and intent graph.
- Multi-party Data Integration: The Media Engine supports the integration of first-party, second-party, and third-party data within a unified framework, offering unparalleled flexibility in deriving insights and identifying target audiences. This integration facilitates relevant messaging achieved through programmatic activation at scale.
- Deterministic Measurement: Campaign performance will be evaluated using deterministic measures within the Data Clean Room. Marketers will benefit from Zeta’s Intelligence enrichment coupled with campaign results generated from the Zeta Marketing Platform, allowing for quick assessment and adaptation of marketing strategies.
Upcoming Demonstration of Zeta Media Engine
As part of Zeta Live 2024, attendees will have the opportunity to witness a hands-on demonstration of the Zeta Media Engine at Zeta’s Innovation Lab booth. Additionally, Jim Warner, Global Field CTO at Snowflake, will participate in a panel discussion titled, “Turning Promise into Payoff: Making AI Actionable for Marketers.”
About Zeta Global
Zeta Global (NYSE: ZETA) operates as an AI-powered marketing cloud, leveraging cutting-edge artificial intelligence (AI) along with extensive consumer signals to streamline how marketers acquire, nurture, and retain customers efficiently. Through the Zeta Marketing Platform, Zeta aims to simplify sophisticated marketing efforts by integrating identity, intelligence, and omnichannel activation into a single cohesive platform, drawing from one of the industry’s largest proprietary databases and advanced AI technologies. Founded in 2007 by David A. Steinberg and John Sculley, Zeta Global is headquartered in New York City and maintains offices globally. To explore more about Zeta Global, you can visit their official site.
Frequently Asked Questions
What is the Zeta Media Engine?
The Zeta Media Engine is a new solution introduced by Zeta Global, designed to enhance people-based marketing by utilizing AI technology and Snowflake's Data Clean Room for data privacy.
How does the Zeta Media Engine benefit marketers?
It allows marketers to enrich their data, improve audience targeting, streamline campaign management, and enhance overall personalization for better engagement.
What kind of data can marketers integrate using the Zeta Media Engine?
Marketers can integrate first-party, second-party, and third-party data, enabling a comprehensive view of audiences and facilitating effective messaging.
When will the Zeta Media Engine be showcased?
The Media Engine will be featured at Zeta Live 2024, where attendees can engage in a live demonstration and learn more during panel discussions.
Who founded Zeta Global?
Zeta Global was founded in 2007 by David A. Steinberg and John Sculley and has since grown to become a leader in the AI marketing sector.
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