Viamedia Enhances Board with Ken Little's Wealth of Experience
Ken Little Joins Viamedia's Board of Directors
Viamedia, the nation's largest independent advertising rep firm, has made a significant move in strengthening its leadership by appointing Ken Little to its Board of Directors. With over 35 years of extensive experience in the media and advertising sectors, Little brings a profound understanding of the industry to the table. He has been pivotal in transforming Ampersand, previously known as NCC Media, into the dominant player in multiscreen TV inventory, showcasing his capability to drive substantial growth.
The Impact of Ken Little's Experience
During his tenure as Chief Operating Officer at Ampersand, Little was instrumental in amplifying the company's revenue, achieving a remarkable 100-fold increase over three decades. His expertise in creating multiscreen interconnects allowed for synchronized advertising across various platforms including TVs, computers, and mobile devices. This innovation not only expanded advertising inventory but also significantly enhanced revenue streams for multi-video programming distributors (MVPDs).
Innovative Contributions to Advertising
Little also pioneered the development of the industry’s first comprehensive eBusiness platform that linked NCC Media with agencies and inventory owners. This involved integrating an electronic data interchange system which automated transactions, thus improving the efficiency and precision of communications in media applications. His contributions have set high standards in operational efficiency across the advertising landscape.
Ken Little's Vision for Viamedia
Expressing his enthusiasm about this new role, Ken Little remarked, “Viamedia is at a powerful juncture where the convergence of digital and linear platforms presents immense growth potential. I’m ready to help deepen Viamedia’s critical role in the advertising space and support its expansion into programmatic and addressable solutions.”
Future Growth Directions
Little's confidence stems from Viamedia’s existing operational efficiencies and its strategic push towards data-driven advertising strategies. By focusing on delivering comprehensive solutions that empower clients and ensure measurable growth, he aims to strengthen the company's leadership in local and national advertising.
Comments from the Leadership
David Solomon, the CEO of Viamedia, expressed his excitement over Little’s appointment, stating, “Ken’s extensive expertise in local advertising and media aligns perfectly with our ambition to lead in cross-platform advertising solutions. His role will be critical as we navigate this next phase of growth.”
About Viamedia
Viamedia stands out as the largest independent advocate for video service providers, successfully placing over 1 million ads daily across more than 130 zones in 28 states within 60+ markets nationwide. The company aggregates diverse TV audiences, thereby providing a centralized point of sale for over 6,000 advertisers, including local, regional, and national clients. Through a wide range of audience-driven local video cross-media advertising solutions, Viamedia bridges the gap between traditional linear TV and the expanding field of digital programmatic advertising.
The company also offers a suite of digital products that complement its advertising services, covering mediums such as streaming, mobile, display, email, search, and social media. Viamedia is headquartered in Lexington, Kentucky, and prides itself on the synergy of its talented workforce, established processes, and proprietary technological foundations.
For more information about Viamedia and its suite of advertising solutions, please visit the company's website.
Frequently Asked Questions
1. What position has Ken Little been appointed to at Viamedia?
Ken Little has been appointed to the Board of Directors of Viamedia.
2. What role did Ken Little have prior to joining Viamedia?
Before joining Viamedia, Ken Little served as the Chief Operating Officer at Ampersand.
3. How significant was Ken Little's impact at Ampersand?
Ken Little played a critical role in growing Ampersand's revenue by 100 times over 30 years.
4. What expertise does Ken Little bring to Viamedia?
Ken Little brings extensive experience in advertising, media strategy, and operational efficiency.
5. How does Viamedia plan to grow in the future?
Viamedia aims to deepen its role in local and national advertising while expanding into programmatic and addressable solutions.
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