UserTesting Elevates Baran Erkel as Chief Strategy Officer
UserTesting Elevates Baran Erkel as Chief Strategy Officer
In a significant move to strengthen its leadership team, UserTesting has appointed Baran Erkel as its Chief Strategy Officer. With over two decades of experience in corporate strategy, mergers and acquisitions, and strategic partnerships, Erkel's role is pivotal as the company aims to drive growth and innovation in the experience research sector.
The Role of Chief Strategy Officer
As Chief Strategy Officer, Erkel is tasked with shaping UserTesting's long-term vision and leading initiatives that will enhance its market presence. This role is crucial as the company focuses on expanding its reach and fostering innovation in the digital product development space. His leadership will be instrumental in identifying growth opportunities, particularly through acquisitions and building strategic partnerships.
UserTesting's Mission
UserTesting's mission centers on transforming customer experiences by integrating human insights into the digital product development process. “We are thrilled to welcome Baran to the team,” said Eric Johnson, CEO of UserTesting. His extensive expertise in corporate development and successful track record with acquisitions will be vital for the company's strategic expansion. The leadership of Erkel is expected to enhance UserTesting's ability to deliver on its promise of being a leading platform for human insight.
Erkel's Background and Experience
Before joining UserTesting, Erkel served as the Senior Vice President of Corporate Development at Nintex, where he played a pivotal role in executing and integrating several key acquisitions that contributed to the company’s success. His experience also includes fostering vital partnerships and enhancing investor relations efforts.
Strategic Vision for the Future
Expressing his enthusiasm for the new position, Erkel stated, “I’m excited to join UserTesting and look forward to working with such a talented team to drive the company’s strategic vision forward.” His outlook highlights significant opportunities for both organic and inorganic growth, underscoring his commitment to leveraging strategic agility, impactful acquisitions, and strong partnerships.
Previous Roles and Academic Background
Prior to his tenure at Nintex, Erkel held several leadership positions in corporate development at Citrix. He began his career with Accenture in technology and management consulting, a foundation that has equipped him with a robust understanding of the industry.
He earned a Bachelor of Science in Computer Science and a Master of Science in Computer Networks from North Carolina State University, providing him with a solid technical background that complements his strategic expertise.
About UserTesting
UserTesting is transforming the way organizations create digital products and experiences by enabling them to obtain crucial insights directly from customers. This innovative approach allows companies to gain feedback from target audiences early in the development process, minimizing guesswork and enhancing the overall customer experience.
With a focus on speed and quality, UserTesting's platform connects organizations with a diverse audience network, empowering them to receive actionable insights tailored to their needs. UserTesting stands out by providing comprehensive experience research solutions that differ from traditional customer behavior tracking methods. Instead of relying solely on analytics, UserTesting invites direct input from users, bringing experience data to life with genuine human insights.
The company emerged from the merger of UserTesting and UserZoom and has attracted over 3,000 customers including a notable share of Fortune 100 companies. For anyone looking to enhance their understanding of customer experiences, UserTesting offers unmatched resources to support this goal.
Frequently Asked Questions
Who is Baran Erkel?
Baran Erkel is the newly appointed Chief Strategy Officer at UserTesting, with extensive experience in corporate strategy and M&A.
What will Baran Erkel do in his new role?
He will shape UserTesting's long-term strategy, focusing on market presence and innovation through acquisitions and partnerships.
What is UserTesting?
UserTesting is a leading platform that provides organizations with insights from customers to improve digital products and experiences.
How does UserTesting gather feedback?
UserTesting collects customer feedback through its on-demand sourcing engine, enabling fast and high-quality insights directly from users worldwide.
What is the goal of UserTesting?
The goal of UserTesting is to transform customer experiences by facilitating direct insights from users, reducing uncertainty in product development.
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