Unveiling the Impact of Experiential Marketing on Revenue
Discover the Power of Experiential Marketing
The Spiro Experiential Marketing Impact Report is transforming the perception of experiential marketing from merely a cost to a significant revenue stream. In an era marked by economic challenges and tighter budgets, marketers must present clear evidence of the return on investment (ROI) from their initiatives, especially when dealing with experiential marketing—one of the most potent, though traditionally difficult-to-measure, channels.
Spiro's Insightful Research Report
Spiro, a leading global experiential marketing agency, has unveiled exciting new research findings that connect live brand experiences—such as tradeshows, events, and festivals—to increased purchase intent. These findings assert that experiential marketing serves a greater purpose than just engagement; it plays a pivotal role in driving consumer behavior.
Key Findings of the EMI Report
The agency is sharing key findings from the Spiro Experiential Marketing Impact (EMI) Report prior to its full release. This release coincides with strategic partnerships and activations during the Cannes Lions International Festival of Creativity. The report emphasizes that marketers require measurable proof instead of additional gimmicks.
Markating Real Business Value
Carley Faircloth-Kilmurray, the Global CMO at Spiro, stated, "Marketers don't need more stunts and activations—they need quantifiable evidence. Now, we can draw a line from experiential marketing to customer purchase intent. By quantifying the business value of experiential, we can provide marketers with the data necessary to justify their expenditures and maximize the potential of live experiences as a strategic revenue driver."
Data-Driven Insights
The proprietary study was conducted in partnership with an independent research firm, which analyzed responses from over 1,000 participants. These individuals were screened meticulously before engaging with various brands at live events over the previous six months. Accepted attendees took part in an online survey designed to enhance confidence in marketing measurements and maintain data integrity.
Furthermore, the EMI Report quantifies essential factors that enhance Brand Gravity—the emotional connection that cultivates loyalty and drives revenue. This reinforces the concept that live, experiential marketing strengthens engagement, amplifies brand trust, and boosts conversion rates.
Connecting Creativity and Strategy
Dane Aloe, Spiro's EVP of Strategy & Measurement, added, "This study illustrates a connection between experiential design at live events and tangible marketing effectiveness and business outcomes. This intelligence empowers us to fine-tune specific behavioral levers in our experiential designs, enhancing the relationship between audiences and brands for impactful results."
Timely research presented during the Cannes Lions also aligns with the Lions State of Creativity Report, which revealed that a significant portion of brands struggle to take innovative creative risks due to insufficient audience insights.
Insightful Preview Data
- Live events have a profound impact on revenue: A staggering 93% of participants reported making a purchase from the brand within 12 months of attending a live event.
- Increased brand trust from live experiences significantly drives purchase intent: Attendees who felt a higher level of trust toward the brand post-event exhibited a 264% increase in purchase intent.
The Spiro Experiential Marketing Impact Report equips marketers with the confidence and insights needed to position live brand experiences as a direct revenue accelerator. The report will be crucial in supporting marketers as they navigate the intricacies of consumer engagement.
Spiro will also contribute to discussions at the Brand Innovators Leadership Marketing Summit, where they will moderate a panel focused on the transformative role of experiential marketing alongside industry leaders from Pinterest and Spotify.
For conversations at the Cannes Lions or to discuss potential media coverage or interview opportunities, connect with Sara Ahuja from Spiro.
About Spiro
Spiro is a strategically-driven and creatively focused experiential marketing agency. Their mission is to build powerful connections between brands and their customers via impactful experiential strategies. By collaborating with globally recognized brands, Spiro integrates brand objectives and attraction drivers into event strategies that yield substantial brand value from their clients’ investments. Their proprietary Experiential Intelligence system allows them to discern customer motivations and design experiences that resonate effectively with target audiences. Explore more about the unique Spiro connection by visiting ThisIsSpiro.com.
Frequently Asked Questions
What is the main focus of the Spiro Experiential Marketing Impact Report?
The report aims to illustrate how experiential marketing can be a powerful revenue driver, linking live brand experiences directly to increased purchase intent.
Who conducted the research for the EMI Report?
The study was performed by Spiro in collaboration with an independent research firm, surveying over 1,000 participants to ensure accurate findings.
What significant insights does the EMI Report provide?
The report emphasizes that heightened brand trust from live events greatly influences purchase intent and that experiential marketing can serve as a direct revenue accelerator.
How can marketers benefit from the findings of the EMI Report?
Marketers can leverage the EMI report's insights to justify their expenditures on experiential marketing and strategically drive revenue through live brand experiences.
Where can one learn more about Spiro and its offerings?
For more information about Spiro and their innovative experiential marketing solutions, visit their website at ThisIsSpiro.com.
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