Top Mobile and CTV Apps in LATAM: Trends and Insights

Overview of Top Grossing Apps in LATAM

In August 2025, Pixalate, a global leader in advertising fraud protection and analytics, unveiled its latest insights into the most profitable mobile and CTV applications across Latin America. The focus for this month is on the most lucrative apps in Mexico and Brazil, with noteworthy performances from various familiar titles.

Top Applications in Mexico

According to the analysis, users in Mexico favored ‘Tinder Dating App Date & Chat’, leading on the Apple App Store with an estimated open programmatic revenue of $304,000. Meanwhile, the Google Play Store’s standout was ‘CamScanner - scanner, PDF maker’, boasting an impressive $388,000 in estimated open programmatic ad revenue.

Noteworthy CTV Performers

When it comes to Connected TV, ‘ViX: TV, Deportes y Noticia’ emerged as a favorite on Roku, generating approximately $416,000 in estimated revenue. Likewise, on Amazon Fire TV, ‘ViX: TV, Sports and News’ displayed strong performance with $218,000 in revenue, demonstrating the growing hunger for diverse content among viewers in this region.

Leading Applications in Brazil

In Brazil, the battle for app supremacy saw ‘Block Blast!’ gain significant traction, leading on the Apple App Store with around $86,000 in revenue. However, it was ‘Bubble Shooter - Classic Pop’ that truly captured the hearts of Brazilian users as it dominated the Google Play Store with an astonishing estimated revenue of $1 million.

Insights from Data Analysis

In August 2025, the data science team at Pixalate scrutinized over 24 billion global open programmatic impressions, analyzing performance metrics from more than 7 million apps on both the Apple App Store and Google Play Store. Furthermore, they evaluated over 5,000 CTV apps, inspecting around 3 billion ad impressions across platforms like Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.

The Importance of Regional Reports

Understanding regional app performance provides invaluable insights for advertisers and developers alike. The distinction among top-grossing apps reflects shifts in user preferences, which are crucial for strategic planning in digital advertising. The convergence of mobile and CTV platforms is indicative of changing consumption habits, encouraging developers to adapt their strategies accordingly.

Pixalate’s data enhances the ability of companies to make informed decisions, leveraging current trends to optimize ad placements and maximize revenue streams.

About Pixalate

Founded in 2012, Pixalate has established itself as an essential player in the realm of digital marketing, focusing on compliance and fraud detection in advertising. With a robust reputation among a wide array of stakeholders—including regulators, advertisers, and publishers—the company plays a pivotal role in safeguarding the integrity of programmatic advertising across various platforms.

Frequently Asked Questions

What is Pixalate?

Pixalate is a comprehensive platform dedicated to ad fraud protection, privacy compliance, and analytics in the digital advertising ecosystem.

Which apps were ranked top grossing in Mexico?

The leading apps in Mexico included the Tinder Dating App and CamScanner, with significant estimated revenues reported.

What were the top grossing apps in Brazil?

In Brazil, 'Bubble Shooter - Classic Pop' and 'Block Blast!' stood out as the top performers in their respective app stores.

Why is understanding app performance important?

Knowing which apps perform best helps advertisers target their strategies more effectively and can lead to optimized advertising revenue.

How does Pixalate gather its data?

Pixalate utilizes extensive data analysis, evaluating billions of open programmatic impressions across numerous apps and platforms to derive insights.

About The Author

Greetings, I'm 32-year-old author and financial specialist Evelyn Baker. My introduction into the financial industry started with an economics degree and continued with a wealth of experience in wealth management and financial consulting. My great passion over the years has been assisting people and companies in making wise, well-informed decisions to reach their financial objectives.

My goal with writing is to simplify difficult financial ideas into understandable, doable guidance. My goal in writing many books and articles is to make personal finance understandable to everyone, irrespective of their experience or background. I want to give readers the information they need to take charge of their financial futures, from investing and retirement planning to budgeting and saving.

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