TextUs Welcomes Andrew Davis as VP of Marketing for Growth
TextUs Welcomes Andrew Davis as Vice President of Marketing
With excitement resonating in the air, TextUs has announced the addition of Andrew Davis to its executive leadership team as the new Vice President of Marketing. TextUs is recognized as a leading text messaging platform, designed to empower businesses to have meaningful two-way conversations.
Andrew Davis's Experience and Background
Andrew Davis joins the TextUs family equipped with extensive knowledge in demand generation within high-growth SaaS organizations. His previous experience with paid acquisition and channel development positions him as a key player at TextUs, ready to make impactful contributions.
Previous Roles
Before stepping into his new role at TextUs, Davis showcased his leadership capabilities at Fishbowl Inventory, where he led demand generation initiatives. He also directed the marketing strategy for the EverPro Field Services category at a prominent SaaS company. His diverse experience across various aspects of B2B software includes field service management, service trades software, payroll and Human Resources technology, and inventory management solutions.
Quotes from Leadership
TextUs CEO Martin Payne expressed his enthusiasm regarding Davis's appointment, stating that his extensive expertise in strategic marketing and demand generation will be essential as the company strives to enhance its market presence.
The Shift to Texting in Business Communication
Davis expressed his enthusiasm for joining TextUs, emphasizing the role of texting in modern communication. He noted that while texting has transformed communication in personal lives, it's now reshaping the way businesses interact with customers and teams. Given the declining engagement with email, texting presents a convenient and effective alternative, boasting impressive response rates.
Why Texting Matters
As organizations search for effective means of reaching out and connecting with their stakeholders, a text messaging platform provides a vital solution. Text messaging has established itself as a crucial communication channel for businesses, ensuring higher engagement rates and better productivity.
TextUs’s Commitment to Innovation
TextUs has built a robust reputation for providing a texting platform that enhances engagement throughout the buyer and candidate journey. By maximizing interaction, the platform accelerates pipeline creation and improves conversion rates, yielding substantial benefits for organizations.
Engagement Through Technology
With a staggering 98% read rate and response rates that can be ten times higher than traditional methods such as email or phone calls, TextUs demonstrates the effectiveness of its platform. As businesses increasingly turn to innovative solutions, the demand for reliable communication channels continues to grow.
About TextUs
TextUs stands at the forefront of the business text messaging landscape, enabling real-time, engaging conversations with customers, candidates, and employees. Integrated with various CRM and ATS platforms, TextUs simplifies and enhances existing business communication systems. With an exceptional 98% read rate and impressive response statistics, it ensures businesses maintain active and meaningful interactions.
Jennifer Adler jen.adler@textus.com 720-784-8060
Frequently Asked Questions
Who is the new Vice President of Marketing at TextUs?
Andrew Davis has been appointed as the new Vice President of Marketing at TextUs.
What experience does Andrew Davis bring to TextUs?
Davis brings a wealth of experience in demand generation and marketing strategy from previous roles in high-growth SaaS organizations.
Why is texting becoming a preferred communication method in business?
Texting is gaining popularity due to its convenience and higher response rates compared to traditional methods like email.
How does TextUs enhance customer engagement?
TextUs leverages an effective text messaging platform to facilitate meaningful interactions and engagement across various channels.
What are the read and response rates associated with TextUs’s platform?
TextUs boasts a remarkable 98% read rate and response rates up to 10 times greater than email or phone communications.
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