Supporting Breast Cancer Awareness: A Fruitful Partnership
Avocados From Mexico Partners with Susan G. Komen
The brand's special pink packaging will be seen in produce aisles nationwide during National Breast Cancer Awareness Month. Avocados From Mexico, recognized as the top avocado brand in the U.S., is excited to announce its ongoing partnership with Susan G. Komen, a leading organization in breast cancer awareness. This initiative will see a remarkable contribution of $100,000 aimed at supporting breast cancer research and awareness throughout October.
Campaign Highlights for Breast Cancer Awareness Month
This year marks the fourth consecutive year of the co-branded campaign titled "A Super Good Cause." It is designed to enhance consumer awareness about breast cancer, the most prevalent cancer affecting women in the U.S. Avocados From Mexico plans to transform produce sections with eye-catching pink displays and bags in stores that are part of the initiative. This year’s campaign aims to not only support Susan G. Komen but also foster vital conversations regarding breast cancer prevention and awareness.
Making a Difference Through Awareness
With an alarming statistic stating that one in eight women in the U.S. will receive a breast cancer diagnosis in their lifetime, this cause resonates deeply with many avocado consumers, particularly as 74% of avocado shoppers are women. Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution at Avocados From Mexico, expressed her commitment to this partnership, highlighting the importance of using the company's visibility to foster support for breast cancer awareness.
Health Benefits of Avocados
In addition to their charitable efforts, Avocados From Mexico promotes healthy eating habits. Avocados are recognized for their nutritional benefits, rich in healthy unsaturated fats, providing around 6 grams per serving, along with nearly 20 essential vitamins and minerals. This makes avocados not only a delicious choice but also a smart addition to a balanced diet.
The Role of Susan G. Komen
Sarah Rosales, Senior Vice President of Corporate Partnerships at Susan G. Komen, acknowledges the significance of this collaboration. The organization's mission is to save lives and end breast cancer, advocating for patients, funding innovative research, and enhancing access to quality care. Thanks to partnerships like the one with Avocados From Mexico, they are able to extend their reach and amplify their impact.
Engaging Consumers in the Cause
Research shows that purpose-driven companies positively resonate with consumers. Remarkably, 86% of consumers express a propensity to support brands that engage in causes that matter to them. This reinforces why initiatives such as the one with Susan G. Komen are not only beneficial to those in need but also align with the values of the community Avocados From Mexico seeks to engage.
Follow the Campaign
As this campaign rolls out, Avocados From Mexico invites everyone to learn more about their mission and the health benefits of avocados. They encourage consumers to join them in supporting one of the most significant causes impacting many lives. This collaborative effort aims to empower individuals with the knowledge and resources needed to make informed decisions about their health and nutrition.
Frequently Asked Questions
What is the aim of the partnership between Avocados From Mexico and Susan G. Komen?
The partnership intends to raise awareness about breast cancer while contributing financially to research and outreach efforts. The campaign features special packaging and promotional materials throughout October.
How can I participate in the campaign?
Consumers can support the campaign by choosing Avocados From Mexico products in the store, spreading awareness, and engaging in discussions about breast cancer.
Why is breast cancer awareness important?
Breast cancer awareness is crucial because it educates the public about prevention, encourages early detection, and supports research aimed at finding cures.
What nutritional benefits do avocados provide?
Avocados are a great source of healthy fats, vitamins, and minerals. They contain unsaturated fats which are beneficial for heart health.
How does this partnership impact the community?
This partnership aims to empower communities by providing vital health information and supporting the funding necessary for breast cancer research and patient support.
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