Springbig Welcomes Marc Shiffman as New Lead Independent Director
Springbig Strengthens Leadership with New Appointment
Springbig Holdings, Inc. makes a significant move by announcing that Marc Shiffman has joined its board of directors as the Lead Independent Director. Known for its innovative SaaS-based marketing solutions, Springbig aims to leverage Shiffman’s extensive experience to drive future growth and enhance its market presence.
Introducing Marc Shiffman
Marc Shiffman comes with valuable expertise, having served as the CEO of SMS Assist, a property technology firm known for its exceptional service. His leadership journey within the company is noteworthy; he transitioned from CFO to President and then to CEO, guiding SMS Assist through its pivotal sale to Lessen, Inc. in 2023. This strategic move positioned the combined entity as a major player in the property services management technology sector.
Vision for Growth
Commenting on this new appointment, Jeffrey Harris, CEO and Chairman of Springbig, expressed enthusiasm for Shiffman's contributions. Harris noted the abundant opportunities for Springbig to build upon its current success in the cannabis industry and to explore regulated markets that stand to benefit from strong loyalty and communication programs.
Marc Shiffman's Academic and Professional Background
Shiffman's academic credentials are impressive. He graduated with a bachelor's degree in economics from the Wharton School of the University of Pennsylvania and holds an MBA from the University of Chicago Booth School of Business. In addition to his corporate roles, he contributes to innovation in the industry as a member of the Chicago Innovation Board of Advisors.
Board of Directors Changes
In this transition, it was also announced that Shawn Dym has resigned. His decision was grounded in a commitment to ensuring the best strategic fit for Springbig's future, allowing Shiffman to contribute his knowledge for business advancement. Harris acknowledged Dym's valuable contributions during his tenure, particularly following the company's financing efforts undertaken earlier the same year.
Current Board Composition
The current board of directors features a blend of talent, with Sergey Sherman, Matt Sacks, Mark Silver, and Marc Shiffman working alongside Jeffrey Harris. Moreover, the Audit Committee is led by Sergey Sherman with Shiffman contributing his insights.
About Springbig
Springbig operates as a leading software platform focused on providing effective customer loyalty and marketing automation solutions tailored for retailers and brands across the United States and Canada. The company connects consumers with businesses, facilitating engagement through SMS marketing, emails, customer feedback systems, and loyalty programs. By ensuring consistent communication, Springbig fosters customer retention and drives foot traffic to retail locations. The company also delivers analytics and reporting tools, helping clients gain a deeper understanding of their consumers' habits and preferences.
Frequently Asked Questions
What role will Marc Shiffman play at Springbig?
Marc Shiffman will serve as the Lead Independent Director, bringing his extensive experience to the board to guide Springbig's strategic direction.
What is Springbig's primary business focus?
Springbig focuses on providing SaaS-based marketing solutions and customer loyalty programs to retailers and brands, primarily in the cannabis industry.
What significant changes occurred on the board?
Marc Shiffman's appointment has led to the resignation of Shawn Dym, allowing for a fresh perspective within the company's leadership.
Where did Marc Shiffman previously work?
Before joining Springbig, Marc Shiffman was the CEO of SMS Assist, where he played a pivotal role in scaling the company.
How does Springbig support customer engagement?
Springbig enhances customer engagement through SMS marketing, email communications, customer feedback systems, and robust loyalty programs, ensuring businesses connect effectively with their consumers.
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