Siete Foods' Juntos Fund Celebrates 15 Latino-Owned Businesses
Honoring Latino Entrepreneurship through the Juntos Fund
Siete Foods, a renowned Mexican-American food brand, has announced its commitment to uplifting Latino small business owners through its Juntos Fund initiative. This year's Juntos Fund has allocated an impressive total of $300,000 to support 15 exceptional entrepreneurs who are making a mark in the food and beverage industry. These businesses range from family-owned restaurants to creative pop-up ventures, reflecting the vibrant essence of Latino culture across the nation.
2024 Award Recipients
The Juntos Fund aims to address the systemic barriers many Latino entrepreneurs face in accessing financial support. The selection process saw hundreds of submissions, showcasing a wealth of talent and creativity. Here are the awardees who stood out this year and received funding:
Cuernavaca's Grill - $75,000
Known for its delicious authentic Mexican cuisine, Cuernavaca's Grill is a beloved family-owned restaurant in Los Angeles, CA.
Cafe Calle - $50,000
This coffee shop is on a mission to enhance the coffee experience for the Black and Brown communities of South Central. It highlights the rich flavors and stories behind coffee.
Puras Paletas - $25,000
Located in West Orange, NJ, Puras Paletas specializes in creating allergy-friendly treats, exemplifying the brand's commitment to using only fresh, natural ingredients.
Livi's Mexicue - $25,000
A unique fusion of BBQ and Mexican cuisine, Livi's Mexicue in Laredo, TX, delights customers with its innovative menu.
Suburb 21 - $15,000
This El Paso, TX-based local restaurant aims to showcase the best of Mexican flavors through their culinary offerings.
Nostalgia Gorditas - $15,000
In Lakewood, CA, this family-run restaurant specializes in traditional flour Gorditas from Torreón, Coahuila, Mexico, bringing authentic flavors to the community.
Qué Sazón Foods - $15,000
Situated in Austin, TX, Qué Sazón is dedicated to traditional Mexican cuisines, crafting salsas and dishes that celebrate vibrant tastes.
Loteria Paleteria - $10,000
This Taos, NM establishment serves artisanal Mexican paletas year-round, providing a refreshing taste of tradition.
Moms & Pops Frozen Pops - $10,000
A family-run business in Austin, TX, known for its all-natural frozen pops and paletas that everyone can enjoy.
Dulce Dreams Cafe - $10,000
This pop-up bakery in Charlotte specializes in conchas, created by Norma, a self-taught baker passionate about her heritage.
Soul Good Coffee - $10,000
Skokie, IL, is home to this mobile specialty coffee and tea venture, focusing on community support and nonprofit collaborations.
The Cupcake Bar - $10,000
An Austin favorite for wedding and event desserts, The Cupcake Bar also offers virtual classes and corporate gifting options.
Bites & Bowls - $10,000
A heartwarming eatery in Springdale, AR, run by two sisters creating a family atmosphere with their food.
Southwest Elixirs - $10,000
This San Antonio, TX husband and wife team introduces the community to wellness through plant-based recipes and elixirs.
Cafe Ollama - $10,000
A Latin American coffee shop in Kansas City, MO, Cafe Ollama serves a heritage-rooted drink, café de olla, connecting the community to its roots.
Understanding the Importance of Support
The need for initiatives like the Juntos Fund has never been more vital. Despite the growth of Latino-owned businesses, studies highlight their ongoing struggles in securing necessary funding. Reports indicate that less than 1% of funds from major venture capital sources are allocated to Latino enterprises. Many entrepreneurs rely on personal savings for 70% of their initial funding, which underlines the necessity for support systems.
Commitment to the Future
Siete Foods is dedicated to empowerment through its promise of a $2 million funding commitment over five years. Their Juntos Fund is designed to foster entrepreneurship within Latino communities, ensuring that these business owners have the resources they need to flourish.
Inspirational Quotes from Leadership
"Latino entrepreneurs face greater financial obstacles yet deserve the same opportunities to be successful. This year marks our biggest allocation of awards to date, and we're excited to support Latino founders making an impact," said Miguel Garza, Co-Founder & CEO of Siete Foods.
Veronica Garza, Co-Founder, President & Chief Innovation Officer of Siete Foods, emphasized, "As a Latino-founded business, we know firsthand the challenges entrepreneurs face and the importance of support. We believe in the value of 'Juntos Es Mejor' — together is better — and want to use our platform to help other business owners thrive."
About Siete Foods
Siete Foods is committed to promoting inclusivity through its delicious heritage-inspired Mexican-American food offerings, catering to a variety of dietary needs. Established by the Garza family in 2014, the company provides a range of products, including grain-free tortillas, enchilada sauces, and salsas, which are widely available in over 40,000 retailers across the country. You can find their items online or join the community on social media.
Frequently Asked Questions
What is the Juntos Fund?
The Juntos Fund is an initiative by Siete Foods aimed at supporting Latino-owned businesses through financial grants and resources.
How much funding was awarded this year?
This year, a total of $300,000 was awarded to 15 Latino small business owners.
What type of businesses were honored?
The recipients include a diverse array of food and beverage establishments, from restaurants to popup shops.
Why is the Juntos Fund important?
The Juntos Fund addresses the financial challenges faced by Latino entrepreneurs, providing much-needed support and resources.
How can I learn more about Siete Foods?
To learn more about Siete Foods and their products, visit their website or follow them on social media platforms.
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